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Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry

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Chicago
Larivière, Bart, Dirk Van den Poel, and Patrick Van Kenhove. 2002. “Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry.” In Informs Conference, 2002, November 17-20, San José, USA.
APA
Larivière, B., Van den Poel, D., & Van Kenhove, P. (2002). Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry. Informs Conference, 2002, November 17-20, San José, USA.
Vancouver
1.
Larivière B, Van den Poel D, Van Kenhove P. Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry. Informs Conference, 2002, November 17-20, San José, USA. 2002.
MLA
Larivière, Bart, Dirk Van den Poel, and Patrick Van Kenhove. “Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry.” Informs Conference, 2002, November 17-20, San José, USA. 2002. Print.
@inproceedings{155515,
  author       = {Larivi{\`e}re, Bart and Van den Poel, Dirk and Van Kenhove, Patrick},
  booktitle    = {Informs Conference, 2002, November 17-20, San Jos{\'e}, USA},
  language     = {eng},
  title        = {Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry},
  year         = {2002},
}