Ghent University Academic Bibliography

Advanced

Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry

Bart Larivière UGent, Dirk Van den Poel UGent and Patrick Van Kenhove UGent (2002) Informs Conference, 2002, November 17-20, San José, USA.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Informs Conference, 2002, November 17-20, San José, USA
language
English
UGent publication?
yes
classification
C1
id
155515
handle
http://hdl.handle.net/1854/LU-155515
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155515,
  author       = {Larivi{\`e}re, Bart and Van den Poel, Dirk and Van Kenhove, Patrick},
  booktitle    = {Informs Conference, 2002, November 17-20, San Jos{\'e}, USA},
  language     = {eng},
  title        = {Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry},
  year         = {2002},
}

Chicago
Larivière, Bart, Dirk Van den Poel, and Patrick Van Kenhove. 2002. “Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry.” In Informs Conference, 2002, November 17-20, San José, USA.
APA
Larivière, B., Van den Poel, D., & Van Kenhove, P. (2002). Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry. Informs Conference, 2002, November 17-20, San José, USA.
Vancouver
1.
Larivière B, Van den Poel D, Van Kenhove P. Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry. Informs Conference, 2002, November 17-20, San José, USA. 2002.
MLA
Larivière, Bart, Dirk Van den Poel, and Patrick Van Kenhove. “Data-based Retention Modelling for Customer Relationship Management in The Financial Services Industry.” Informs Conference, 2002, November 17-20, San José, USA. 2002. Print.