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Co-branding in advertising: a content analysis of Belgian print ads.

Maggie Geuens UGent, C PÃECHEUX and G MAST (2002) Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, p. 92-95. p.92-95
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, p. 92-95
pages
92-95 pages
language
English
UGent publication?
yes
classification
C1
id
155510
handle
http://hdl.handle.net/1854/LU-155510
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155510,
  author       = {Geuens, Maggie and P{\~A}ECHEUX, C and MAST, G},
  booktitle    = {Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, p. 92-95},
  language     = {eng},
  pages        = {92--95},
  title        = {Co-branding in advertising: a content analysis of Belgian print ads.},
  year         = {2002},
}

Chicago
Geuens, Maggie, C PÃECHEUX, and G MAST. 2002. “Co-branding in Advertising: a Content Analysis of Belgian Print Ads.” In Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, P. 92-95, 92–95.
APA
Geuens, M., PÃECHEUX, C., & MAST, G. (2002). Co-branding in advertising: a content analysis of Belgian print ads. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, p. 92-95 (pp. 92–95).
Vancouver
1.
Geuens M, PÃECHEUX C, MAST G. Co-branding in advertising: a content analysis of Belgian print ads. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, p. 92-95. 2002. p. 92–5.
MLA
Geuens, Maggie, C PÃECHEUX, and G MAST. “Co-branding in Advertising: a Content Analysis of Belgian Print Ads.” Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, P. 92-95. 2002. 92–95. Print.