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Chicago
Geuens, Maggie, G GOESSAERT, Delphine Vantomme, and B WEIJTERS. 2002. “Offline URL Advertising: Hierarchy of Effects in on- and Offline Consumers.” In Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, 192–194.
APA
Geuens, M., GOESSAERT, G., Vantomme, D., & WEIJTERS, B. (2002). Offline URL Advertising: Hierarchy of effects in on- and offline consumers. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium (pp. 192–194).
Vancouver
1.
Geuens M, GOESSAERT G, Vantomme D, WEIJTERS B. Offline URL Advertising: Hierarchy of effects in on- and offline consumers. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium. 2002. p. 192–4.
MLA
Geuens, Maggie, G GOESSAERT, Delphine Vantomme, et al. “Offline URL Advertising: Hierarchy of Effects in on- and Offline Consumers.” Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium. 2002. 192–194. Print.
@inproceedings{155502,
  author       = {Geuens, Maggie and GOESSAERT, G and Vantomme, Delphine and WEIJTERS, B},
  booktitle    = {Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium},
  language     = {eng},
  pages        = {192--194},
  title        = {Offline URL Advertising: Hierarchy of effects in on- and offline consumers.},
  year         = {2002},
}