Ghent University Academic Bibliography

Advanced

Offline URL Advertising: Hierarchy of effects in on- and offline consumers.

Maggie Geuens UGent, G GOESSAERT, Delphine Vantomme and B WEIJTERS (2002) Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium. p.192-194
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium
pages
192-194 pages
language
English
UGent publication?
yes
classification
C1
id
155502
handle
http://hdl.handle.net/1854/LU-155502
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155502,
  author       = {Geuens, Maggie and GOESSAERT, G and Vantomme, Delphine and WEIJTERS, B},
  booktitle    = {Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium},
  language     = {eng},
  pages        = {192--194},
  title        = {Offline URL Advertising: Hierarchy of effects in on- and offline consumers.},
  year         = {2002},
}

Chicago
Geuens, Maggie, G GOESSAERT, Delphine Vantomme, and B WEIJTERS. 2002. “Offline URL Advertising: Hierarchy of Effects in on- and Offline Consumers.” In Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium, 192–194.
APA
Geuens, M., GOESSAERT, G., Vantomme, D., & WEIJTERS, B. (2002). Offline URL Advertising: Hierarchy of effects in on- and offline consumers. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium (pp. 192–194).
Vancouver
1.
Geuens M, GOESSAERT G, Vantomme D, WEIJTERS B. Offline URL Advertising: Hierarchy of effects in on- and offline consumers. Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium. 2002. p. 192–4.
MLA
Geuens, Maggie, G GOESSAERT, Delphine Vantomme, et al. “Offline URL Advertising: Hierarchy of Effects in on- and Offline Consumers.” Proceedings of the 7th International Conference on Corpor@te and M@rketing Communications (CMC), 2002, April 29-30, Antwerp, Belgium. 2002. 192–194. Print.