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Attitudes of school directors towards in-school marketing: an exploratory study

Maggie Geuens UGent, Patrick De Pelsmacker UGent and G MAST (2002) INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN. 3(3). p.57-67
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle
publication status
published
subject
journal title
INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN
Int. J. Advert. Mark. Child.
volume
3
issue
3
pages
57-67 pages
ISSN
1464-6676
language
English
UGent publication?
yes
classification
A2
VABB id
c:vabb:189806
VABB type
VABB-1
id
155497
handle
http://hdl.handle.net/1854/LU-155497
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:37:56
@article{155497,
  author       = {Geuens, Maggie and De Pelsmacker, Patrick and MAST, G},
  issn         = {1464-6676},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN},
  language     = {eng},
  number       = {3},
  pages        = {57--67},
  title        = {Attitudes of school directors towards in-school marketing: an exploratory study},
  volume       = {3},
  year         = {2002},
}

Chicago
Geuens, Maggie, Patrick De Pelsmacker, and G MAST. 2002. “Attitudes of School Directors Towards In-school Marketing: An Exploratory Study.” International Journal of Advertising and Marketing to Children 3 (3): 57–67.
APA
Geuens, M., De Pelsmacker, P., & MAST, G. (2002). Attitudes of school directors towards in-school marketing: an exploratory study. INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN, 3(3), 57–67.
Vancouver
1.
Geuens M, De Pelsmacker P, MAST G. Attitudes of school directors towards in-school marketing: an exploratory study. INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN. 2002;3(3):57–67.
MLA
Geuens, Maggie, Patrick De Pelsmacker, and G MAST. “Attitudes of School Directors Towards In-school Marketing: An Exploratory Study.” INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN 3.3 (2002): 57–67. Print.