Ghent University Academic Bibliography

Advanced

Towards an Integrative Measure of E-Commerce Effectiveness

KRISTOF DE WULF, Niels Schillewaert, Steve Muylle UGent, D ZEGERS and F GOEDERTIER (2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal
language
English
UGent publication?
yes
classification
C1
id
155483
handle
http://hdl.handle.net/1854/LU-155483
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155483,
  author       = {DE WULF, KRISTOF and Schillewaert, Niels and Muylle, Steve and ZEGERS, D and GOEDERTIER, F},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {Towards an Integrative Measure of E-Commerce Effectiveness},
  year         = {2002},
}

Chicago
DE WULF, KRISTOF, Niels Schillewaert, Steve Muylle, D ZEGERS, and F GOEDERTIER. 2002. “Towards an Integrative Measure of E-Commerce Effectiveness.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
DE WULF, KRISTOF, Schillewaert, N., Muylle, S., ZEGERS, D., & GOEDERTIER, F. (2002). Towards an Integrative Measure of E-Commerce Effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
DE WULF K, Schillewaert N, Muylle S, ZEGERS D, GOEDERTIER F. Towards an Integrative Measure of E-Commerce Effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
DE WULF, KRISTOF, Niels Schillewaert, Steve Muylle, et al. “Towards an Integrative Measure of E-Commerce Effectiveness.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.