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Chicago
DE WULF, KRISTOF, Niels Schillewaert, Steve Muylle, D ZEGERS, and F GOEDERTIER. 2002. “Towards an Integrative Measure of E-Commerce Effectiveness.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
DE WULF, KRISTOF, Schillewaert, N., Muylle, S., ZEGERS, D., & GOEDERTIER, F. (2002). Towards an Integrative Measure of E-Commerce Effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
DE WULF K, Schillewaert N, Muylle S, ZEGERS D, GOEDERTIER F. Towards an Integrative Measure of E-Commerce Effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
DE WULF, KRISTOF, Niels Schillewaert, Steve Muylle, et al. “Towards an Integrative Measure of E-Commerce Effectiveness.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.
@inproceedings{155483,
  author       = {DE WULF, KRISTOF and Schillewaert, Niels and Muylle, Steve and ZEGERS, D and GOEDERTIER, F},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {Towards an Integrative Measure of E-Commerce Effectiveness},
  year         = {2002},
}