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Chicago
De Schamphelaere, Jan, Dirk Van den Poel, G WETS, and Patrick Van Kenhove. 2002. “Direct and Indirect Effects of Retail Promotions on Sales and Profits.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
De Schamphelaere, J., Van den Poel, D., WETS, G., & Van Kenhove, P. (2002). Direct and Indirect Effects of Retail Promotions on Sales and Profits. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
De Schamphelaere J, Van den Poel D, WETS G, Van Kenhove P. Direct and Indirect Effects of Retail Promotions on Sales and Profits. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
De Schamphelaere, Jan, Dirk Van den Poel, G WETS, et al. “Direct and Indirect Effects of Retail Promotions on Sales and Profits.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.
@inproceedings{155480,
  author       = {De Schamphelaere, Jan and Van den Poel, Dirk and WETS, G and Van Kenhove, Patrick},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {Direct and Indirect Effects of Retail Promotions on Sales and Profits},
  year         = {2002},
}