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Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

Patrick De Pelsmacker UGent, Maggie Geuens UGent and P ANCKAERT (2002) JOURNAL OF ADVERTISING. 31(2). p.49-61
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
JOURNAL OF ADVERTISING
J. Advert.
volume
31
issue
2
pages
49-61 SUM pages
Web of Science type
Article
Web of Science id
000177634000004
JCR category
COMMUNICATION
JCR impact factor
0.353 (2002)
JCR rank
28/42 (2002)
JCR quartile
3 (2002)
ISSN
0091-3367
language
English
UGent publication?
yes
classification
A1
id
155476
handle
http://hdl.handle.net/1854/LU-155476
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:38:20
@article{155476,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie and ANCKAERT, P},
  issn         = {0091-3367},
  journal      = {JOURNAL OF ADVERTISING},
  language     = {eng},
  number       = {2},
  pages        = {49--61},
  title        = {Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.},
  volume       = {31},
  year         = {2002},
}

Chicago
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. 2002. “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/ad Similarity.” Journal of Advertising 31 (2): 49–61.
APA
De Pelsmacker, Patrick, Geuens, M., & ANCKAERT, P. (2002). Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. JOURNAL OF ADVERTISING, 31(2), 49–61.
Vancouver
1.
De Pelsmacker P, Geuens M, ANCKAERT P. Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. JOURNAL OF ADVERTISING. 2002;31(2):49–61.
MLA
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/ad Similarity.” JOURNAL OF ADVERTISING 31.2 (2002): 49–61. Print.