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Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

(2002) JOURNAL OF ADVERTISING. 31(2). p.49-61
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Chicago
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. 2002. “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/ad Similarity.” Journal of Advertising 31 (2): 49–61.
APA
De Pelsmacker, Patrick, Geuens, M., & ANCKAERT, P. (2002). Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. JOURNAL OF ADVERTISING, 31(2), 49–61.
Vancouver
1.
De Pelsmacker P, Geuens M, ANCKAERT P. Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. JOURNAL OF ADVERTISING. 2002;31(2):49–61.
MLA
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/ad Similarity.” JOURNAL OF ADVERTISING 31.2 (2002): 49–61. Print.
@article{155476,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie and ANCKAERT, P},
  issn         = {0091-3367},
  journal      = {JOURNAL OF ADVERTISING},
  language     = {eng},
  number       = {2},
  pages        = {49--61},
  title        = {Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.},
  volume       = {31},
  year         = {2002},
}

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