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The impact of media context-ad similarity and media context appreciation on advertising effectiveness

Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent)
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Chicago
De Pelsmacker, Patrick, and Maggie Geuens. 2002. “The Impact of Media Context-ad Similarity and Media Context Appreciation on Advertising Effectiveness.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
De Pelsmacker, Patrick, & Geuens, M. (2002). The impact of media context-ad similarity and media context appreciation on advertising effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
De Pelsmacker P, Geuens M. The impact of media context-ad similarity and media context appreciation on advertising effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
De Pelsmacker, Patrick, and Maggie Geuens. “The Impact of Media Context-ad Similarity and Media Context Appreciation on Advertising Effectiveness.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.
@inproceedings{155475,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {The impact of media context-ad similarity and media context appreciation on advertising effectiveness},
  year         = {2002},
}