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The impact of media context-ad similarity and media context appreciation on advertising effectiveness

Patrick De Pelsmacker UGent and Maggie Geuens UGent (2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal
language
English
UGent publication?
yes
classification
C1
id
155475
handle
http://hdl.handle.net/1854/LU-155475
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155475,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {The impact of media context-ad similarity and media context appreciation on advertising effectiveness},
  year         = {2002},
}

Chicago
De Pelsmacker, Patrick, and Maggie Geuens. 2002. “The Impact of Media Context-ad Similarity and Media Context Appreciation on Advertising Effectiveness.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
De Pelsmacker, Patrick, & Geuens, M. (2002). The impact of media context-ad similarity and media context appreciation on advertising effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
De Pelsmacker P, Geuens M. The impact of media context-ad similarity and media context appreciation on advertising effectiveness. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
De Pelsmacker, Patrick, and Maggie Geuens. “The Impact of Media Context-ad Similarity and Media Context Appreciation on Advertising Effectiveness.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.