The impact of new product launch strategies on competitive reaction in industrial markets.
- Author
- Marion Debruyne (UGent) , Rudy Moenaert, A GRIFFIN, S HART, EJ HULTINK and H ROBBEN
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-155467
- MLA
- Debruyne, Marion, et al. “The Impact of New Product Launch Strategies on Competitive Reaction in Industrial Markets.” JOURNAL OF PRODUCT INNOVATION MANAGEMENT, vol. 19, no. 2, 2002, pp. 159–70.
- APA
- Debruyne, M., Moenaert, R., GRIFFIN, A., HART, S., HULTINK, E., & ROBBEN, H. (2002). The impact of new product launch strategies on competitive reaction in industrial markets. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 19(2), 159–170.
- Chicago author-date
- Debruyne, Marion, Rudy Moenaert, A GRIFFIN, S HART, EJ HULTINK, and H ROBBEN. 2002. “The Impact of New Product Launch Strategies on Competitive Reaction in Industrial Markets.” JOURNAL OF PRODUCT INNOVATION MANAGEMENT 19 (2): 159–70.
- Chicago author-date (all authors)
- Debruyne, Marion, Rudy Moenaert, A GRIFFIN, S HART, EJ HULTINK, and H ROBBEN. 2002. “The Impact of New Product Launch Strategies on Competitive Reaction in Industrial Markets.” JOURNAL OF PRODUCT INNOVATION MANAGEMENT 19 (2): 159–170.
- Vancouver
- 1.Debruyne M, Moenaert R, GRIFFIN A, HART S, HULTINK E, ROBBEN H. The impact of new product launch strategies on competitive reaction in industrial markets. JOURNAL OF PRODUCT INNOVATION MANAGEMENT. 2002;19(2):159–70.
- IEEE
- [1]M. Debruyne, R. Moenaert, A. GRIFFIN, S. HART, E. HULTINK, and H. ROBBEN, “The impact of new product launch strategies on competitive reaction in industrial markets.,” JOURNAL OF PRODUCT INNOVATION MANAGEMENT, vol. 19, no. 2, pp. 159–170, 2002.
@article{155467,
author = {{Debruyne, Marion and Moenaert, Rudy and GRIFFIN, A and HART, S and HULTINK, EJ and ROBBEN, H}},
issn = {{0737-6782}},
journal = {{JOURNAL OF PRODUCT INNOVATION MANAGEMENT}},
language = {{eng}},
number = {{2}},
pages = {{159--170}},
title = {{The impact of new product launch strategies on competitive reaction in industrial markets.}},
volume = {{19}},
year = {{2002}},
}