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Understanding New Product Strategy: A Meta Analysis.

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Chicago
Commandeur, Harry, Ernst Verwaal, and L PATTIKAWA. 2002. “Understanding New Product Strategy: A Meta Analysis.” In AMA Winter Conference.
APA
Commandeur, H., Verwaal, E., & PATTIKAWA, L. (2002). Understanding New Product Strategy: A Meta Analysis. AMA Winter Conference.
Vancouver
1.
Commandeur H, Verwaal E, PATTIKAWA L. Understanding New Product Strategy: A Meta Analysis. AMA Winter Conference. 2002.
MLA
Commandeur, Harry, Ernst Verwaal, and L PATTIKAWA. “Understanding New Product Strategy: A Meta Analysis.” AMA Winter Conference. 2002. Print.
@inproceedings{155459,
  author       = {Commandeur, Harry and Verwaal, Ernst and PATTIKAWA, L},
  booktitle    = {AMA Winter Conference},
  language     = {eng},
  title        = {Understanding New Product Strategy: A Meta Analysis.},
  year         = {2002},
}