Bayesian neural network learning for repeat purchase modelling in direct marketing.
- Author
- B BAESENS, S VIAENE, Dirk Van den Poel (UGent) , J VANTHIENEN and G DEDENE
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-155441
- MLA
- BAESENS, B., et al. “Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing.” EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, vol. 138, no. 1, 2002, pp. 191–211.
- APA
- BAESENS, B., VIAENE, S., Van den Poel, D., VANTHIENEN, J., & DEDENE, G. (2002). Bayesian neural network learning for repeat purchase modelling in direct marketing. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 138(1), 191–211.
- Chicago author-date
- BAESENS, B, S VIAENE, Dirk Van den Poel, J VANTHIENEN, and G DEDENE. 2002. “Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing.” EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 138 (1): 191–211.
- Chicago author-date (all authors)
- BAESENS, B, S VIAENE, Dirk Van den Poel, J VANTHIENEN, and G DEDENE. 2002. “Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing.” EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 138 (1): 191–211.
- Vancouver
- 1.BAESENS B, VIAENE S, Van den Poel D, VANTHIENEN J, DEDENE G. Bayesian neural network learning for repeat purchase modelling in direct marketing. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 2002;138(1):191–211.
- IEEE
- [1]B. BAESENS, S. VIAENE, D. Van den Poel, J. VANTHIENEN, and G. DEDENE, “Bayesian neural network learning for repeat purchase modelling in direct marketing.,” EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, vol. 138, no. 1, pp. 191–211, 2002.
@article{155441,
author = {{BAESENS, B and VIAENE, S and Van den Poel, Dirk and VANTHIENEN, J and DEDENE, G}},
issn = {{0377-2217}},
journal = {{EUROPEAN JOURNAL OF OPERATIONAL RESEARCH}},
language = {{eng}},
number = {{1}},
pages = {{191--211}},
title = {{Bayesian neural network learning for repeat purchase modelling in direct marketing.}},
volume = {{138}},
year = {{2002}},
}