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The Bayesian Evidence Framework for Database Marketing Modeling using both RFM and Non-RFM Predictors.

S VIAENE, B BAESENS, Dirk Van den Poel UGent, J VANTHIENEN and G DEDENE (2001) Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July. p.136-140
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author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July
pages
136-140 pages
language
English
UGent publication?
yes
classification
C1
id
145495
handle
http://hdl.handle.net/1854/LU-145495
date created
2004-01-14 13:38:00
date last changed
2016-12-19 15:35:50
@inproceedings{145495,
  author       = {VIAENE, S and BAESENS, B and Van den Poel, Dirk and VANTHIENEN, J and DEDENE, G},
  booktitle    = {Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July},
  language     = {eng},
  pages        = {136--140},
  title        = {The Bayesian Evidence Framework for Database Marketing Modeling using both RFM and Non-RFM Predictors.},
  year         = {2001},
}

Chicago
VIAENE, S, B BAESENS, Dirk Van den Poel, J VANTHIENEN, and G DEDENE. 2001. “The Bayesian Evidence Framework for Database Marketing Modeling Using Both RFM and Non-RFM Predictors.” In Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July, 136–140.
APA
VIAENE, S., BAESENS, B., Van den Poel, D., VANTHIENEN, J., & DEDENE, G. (2001). The Bayesian Evidence Framework for Database Marketing Modeling using both RFM and Non-RFM Predictors. Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July (pp. 136–140).
Vancouver
1.
VIAENE S, BAESENS B, Van den Poel D, VANTHIENEN J, DEDENE G. The Bayesian Evidence Framework for Database Marketing Modeling using both RFM and Non-RFM Predictors. Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July. 2001. p. 136–40.
MLA
VIAENE, S, B BAESENS, Dirk Van den Poel, et al. “The Bayesian Evidence Framework for Database Marketing Modeling Using Both RFM and Non-RFM Predictors.” Proceedings of the 5th World Multi-Conference on Systemics, Cybernetics and Informatics (SCI 2001), Orlando, Florida, USA, Volume X, July. 2001. 136–140. Print.