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Investments in consumer relationships: a cross-country and cross-industry exploration

Kristof De Wulf, G Odekerken-Schroder and D Iacobucci (2001) JOURNAL OF MARKETING COMMUNICATIONS. 65(4). p.33-50
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
JOURNAL OF MARKETING COMMUNICATIONS
J. Mark. Commun.
volume
65
issue
4
pages
33 - 50
ISSN
1352-7266
language
English
UGent publication?
yes
classification
A2
id
145476
handle
http://hdl.handle.net/1854/LU-145476
date created
2004-01-14 13:38:00
date last changed
2016-12-19 15:38:20
@article{145476,
  author       = {De Wulf, Kristof and Odekerken-Schroder, G and Iacobucci, D},
  issn         = {1352-7266},
  journal      = {JOURNAL OF MARKETING COMMUNICATIONS},
  language     = {eng},
  number       = {4},
  pages        = {33--50},
  title        = {Investments in consumer relationships: a cross-country and cross-industry exploration},
  volume       = {65},
  year         = {2001},
}

Chicago
De Wulf, Kristof, G Odekerken-Schroder, and D Iacobucci. 2001. “Investments in Consumer Relationships: a Cross-country and Cross-industry Exploration.” Journal of Marketing Communications 65 (4): 33–50.
APA
De Wulf, K., Odekerken-Schroder, G., & Iacobucci, D. (2001). Investments in consumer relationships: a cross-country and cross-industry exploration. JOURNAL OF MARKETING COMMUNICATIONS, 65(4), 33–50.
Vancouver
1.
De Wulf K, Odekerken-Schroder G, Iacobucci D. Investments in consumer relationships: a cross-country and cross-industry exploration. JOURNAL OF MARKETING COMMUNICATIONS. 2001;65(4):33–50.
MLA
De Wulf, Kristof, G Odekerken-Schroder, and D Iacobucci. “Investments in Consumer Relationships: a Cross-country and Cross-industry Exploration.” JOURNAL OF MARKETING COMMUNICATIONS 65.4 (2001): 33–50. Print.