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The opening and reading behavior of business to business direct mail

Kristof De Wulf, J. C. HOEKSTRA and Harry Commandeur (2000) INDUSTRIAL MARKETING MANAGEMENT. 29(2). p.133-145
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
INDUSTRIAL MARKETING MANAGEMENT
Ind. Market. Manag.
volume
29
issue
2
pages
133 - 145
publisher
Elsevier Science
place of publication
New York
Web of Science type
Article
Web of Science id
000085266700004
ISSN
0019-8501
language
English
UGent publication?
yes
classification
A1
id
131205
handle
http://hdl.handle.net/1854/LU-131205
date created
2004-01-14 13:36:00
date last changed
2017-01-02 09:53:35
@article{131205,
  author       = {De Wulf, Kristof and HOEKSTRA, J. C. and Commandeur, Harry},
  issn         = {0019-8501},
  journal      = {INDUSTRIAL MARKETING MANAGEMENT},
  language     = {eng},
  number       = {2},
  pages        = {133--145},
  publisher    = {Elsevier Science},
  title        = {The opening and reading behavior of business to business direct mail},
  volume       = {29},
  year         = {2000},
}

Chicago
De Wulf, Kristof, J. C. HOEKSTRA, and Harry Commandeur. 2000. “The Opening and Reading Behavior of Business to Business Direct Mail.” Industrial Marketing Management 29 (2): 133–145.
APA
De Wulf, K., HOEKSTRA, J. C., & Commandeur, H. (2000). The opening and reading behavior of business to business direct mail. INDUSTRIAL MARKETING MANAGEMENT, 29(2), 133–145.
Vancouver
1.
De Wulf K, HOEKSTRA JC, Commandeur H. The opening and reading behavior of business to business direct mail. INDUSTRIAL MARKETING MANAGEMENT. New York: Elsevier Science; 2000;29(2):133–45.
MLA
De Wulf, Kristof, J. C. HOEKSTRA, and Harry Commandeur. “The Opening and Reading Behavior of Business to Business Direct Mail.” INDUSTRIAL MARKETING MANAGEMENT 29.2 (2000): 133–145. Print.