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The opening and reading behavior of business to business direct mail

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Chicago
De Wulf, Kristof, J. C. HOEKSTRA, and Harry Commandeur. 2000. “The Opening and Reading Behavior of Business to Business Direct Mail.” Industrial Marketing Management 29 (2): 133–145.
APA
De Wulf, K., HOEKSTRA, J. C., & Commandeur, H. (2000). The opening and reading behavior of business to business direct mail. INDUSTRIAL MARKETING MANAGEMENT, 29(2), 133–145.
Vancouver
1.
De Wulf K, HOEKSTRA JC, Commandeur H. The opening and reading behavior of business to business direct mail. INDUSTRIAL MARKETING MANAGEMENT. New York: Elsevier Science; 2000;29(2):133–45.
MLA
De Wulf, Kristof, J. C. HOEKSTRA, and Harry Commandeur. “The Opening and Reading Behavior of Business to Business Direct Mail.” INDUSTRIAL MARKETING MANAGEMENT 29.2 (2000): 133–145. Print.
@article{131205,
  author       = {De Wulf, Kristof and HOEKSTRA, J. C. and Commandeur, Harry},
  issn         = {0019-8501},
  journal      = {INDUSTRIAL MARKETING MANAGEMENT},
  language     = {eng},
  number       = {2},
  pages        = {133--145},
  publisher    = {Elsevier Science},
  title        = {The opening and reading behavior of business to business direct mail},
  volume       = {29},
  year         = {2000},
}

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