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Chicago
De Pelsmacker, Patrick, and P ANCKAERT. 2000. “Message Modality and Message Effectiveness.” In Proceedings of the 5th Annual Conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000.
APA
De Pelsmacker, Patrick, & ANCKAERT, P. (2000). Message modality and message effectiveness. Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000.
Vancouver
1.
De Pelsmacker P, ANCKAERT P. Message modality and message effectiveness. Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000. 2000.
MLA
De Pelsmacker, Patrick, and P ANCKAERT. “Message Modality and Message Effectiveness.” Proceedings of the 5th Annual Conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000. 2000. Print.
@inproceedings{131191,
  author       = {De Pelsmacker, Patrick and ANCKAERT, P},
  booktitle    = {Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000},
  language     = {eng},
  title        = {Message modality and message effectiveness},
  year         = {2000},
}