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Message modality and message effectiveness

Patrick De Pelsmacker UGent and P ANCKAERT (2000) Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000
language
English
UGent publication?
yes
classification
C1
id
131191
handle
http://hdl.handle.net/1854/LU-131191
date created
2004-01-14 13:36:00
date last changed
2016-12-19 15:35:22
@inproceedings{131191,
  author       = {De Pelsmacker, Patrick and ANCKAERT, P},
  booktitle    = {Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000},
  language     = {eng},
  title        = {Message modality and message effectiveness},
  year         = {2000},
}

Chicago
De Pelsmacker, Patrick, and P ANCKAERT. 2000. “Message Modality and Message Effectiveness.” In Proceedings of the 5th Annual Conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000.
APA
De Pelsmacker, Patrick, & ANCKAERT, P. (2000). Message modality and message effectiveness. Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000.
Vancouver
1.
De Pelsmacker P, ANCKAERT P. Message modality and message effectiveness. Proceedings of the 5th annual conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000. 2000.
MLA
De Pelsmacker, Patrick, and P ANCKAERT. “Message Modality and Message Effectiveness.” Proceedings of the 5th Annual Conference of the Global Institute for Corporate and Marketing Communications, Rotterdam, 2000. 2000. Print.