The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
- Author
- Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent)
- Organization
- Keywords
- Brand name placement, Product placements, Song Lyrics, Attitude toward the Brand
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-1266178
- MLA
- Van Vaerenbergh, Yves, et al. “The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?” Advances in Advertising Research : Breaking New Grounds in Theory and Practice, edited by Shintaro Okazaki, vol. 2, Gabler Verlag, 2011, pp. 21–33.
- APA
- Van Vaerenbergh, Y., Van de Sompel, D., Van Loock, N., & Vermeir, I. (2011). The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter? In S. Okazaki (Ed.), Advances in advertising research : breaking new grounds in theory and practice (Vol. 2, pp. 21–33). Gabler Verlag.
- Chicago author-date
- Van Vaerenbergh, Yves, Dieneke Van de Sompel, Neal Van Loock, and Iris Vermeir. 2011. “The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?” In Advances in Advertising Research : Breaking New Grounds in Theory and Practice, edited by Shintaro Okazaki, 2:21–33. Gabler Verlag.
- Chicago author-date (all authors)
- Van Vaerenbergh, Yves, Dieneke Van de Sompel, Neal Van Loock, and Iris Vermeir. 2011. “The Impact of Brand Name Placement in Song Lyrics on Brand Attitudes: Does the Attitude toward the Artist Matter?” In Advances in Advertising Research : Breaking New Grounds in Theory and Practice, ed by. Shintaro Okazaki, 2:21–33. Gabler Verlag.
- Vancouver
- 1.Van Vaerenbergh Y, Van de Sompel D, Van Loock N, Vermeir I. The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter? In: Okazaki S, editor. Advances in advertising research : breaking new grounds in theory and practice. Gabler Verlag; 2011. p. 21–33.
- IEEE
- [1]Y. Van Vaerenbergh, D. Van de Sompel, N. Van Loock, and I. Vermeir, “The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?,” in Advances in advertising research : breaking new grounds in theory and practice, vol. 2, S. Okazaki, Ed. Gabler Verlag, 2011, pp. 21–33.
@incollection{1266178,
author = {{Van Vaerenbergh, Yves and Van de Sompel, Dieneke and Van Loock, Neal and Vermeir, Iris}},
booktitle = {{Advances in advertising research : breaking new grounds in theory and practice}},
editor = {{Okazaki, Shintaro}},
isbn = {{9783834931344}},
keywords = {{Brand name placement,Product placements,Song Lyrics,Attitude toward the Brand}},
language = {{eng}},
pages = {{21--33}},
publisher = {{Gabler Verlag}},
title = {{The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?}},
volume = {{2}},
year = {{2011}},
}