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Introducing language into service encounters

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Citation

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Chicago
Holmqvist, Jonas, and Yves Van Vaerenbergh. 2011. “Introducing Language into Service Encounters.” In European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC).
APA
Holmqvist, J., & Van Vaerenbergh, Y. (2011). Introducing language into service encounters. European Marketing Academy, 40th, Proceedings. Presented at the 40th European Marketing Academy (EMAC 2011), European Marketing Academy (EMAC).
Vancouver
1.
Holmqvist J, Van Vaerenbergh Y. Introducing language into service encounters. European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC); 2011.
MLA
Holmqvist, Jonas, and Yves Van Vaerenbergh. “Introducing Language into Service Encounters.” European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC), 2011. Print.
@inproceedings{1246107,
  author       = {Holmqvist, Jonas and Van Vaerenbergh, Yves},
  booktitle    = {European Marketing Academy, 40th, Proceedings},
  language     = {eng},
  location     = {Lublijana, Slovenia},
  pages        = {7},
  publisher    = {European Marketing Academy (EMAC)},
  title        = {Introducing language into service encounters},
  year         = {2011},
}