Improving campaign success rate by tailoring donation requests along the donor lifecycle
- Author
- Griet Verhaert (UGent) and Dirk Van den Poel (UGent)
- Organization
- Keywords
- BEHAVIOR, GOODS, REFERENCE PRICE RESEARCH, SIZE, ACCEPTANCE, ASKING, SHALL, MODEL, LESS, Suggested donation amount, Direct mail, Social comparison, Charitable fundraising, Acquisition, Retention, Reactivation
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-1230862
- MLA
- Verhaert, Griet, and Dirk Van den Poel. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING, vol. 25, no. 1, 2011, pp. 51–63, doi:10.1016/j.intmar.2010.09.001.
- APA
- Verhaert, G., & Van den Poel, D. (2011). Improving campaign success rate by tailoring donation requests along the donor lifecycle. JOURNAL OF INTERACTIVE MARKETING, 25(1), 51–63. https://doi.org/10.1016/j.intmar.2010.09.001
- Chicago author-date
- Verhaert, Griet, and Dirk Van den Poel. 2011. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING 25 (1): 51–63. https://doi.org/10.1016/j.intmar.2010.09.001.
- Chicago author-date (all authors)
- Verhaert, Griet, and Dirk Van den Poel. 2011. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING 25 (1): 51–63. doi:10.1016/j.intmar.2010.09.001.
- Vancouver
- 1.Verhaert G, Van den Poel D. Improving campaign success rate by tailoring donation requests along the donor lifecycle. JOURNAL OF INTERACTIVE MARKETING. 2011;25(1):51–63.
- IEEE
- [1]G. Verhaert and D. Van den Poel, “Improving campaign success rate by tailoring donation requests along the donor lifecycle,” JOURNAL OF INTERACTIVE MARKETING, vol. 25, no. 1, pp. 51–63, 2011.
@article{1230862, author = {{Verhaert, Griet and Van den Poel, Dirk}}, issn = {{1094-9968}}, journal = {{JOURNAL OF INTERACTIVE MARKETING}}, keywords = {{BEHAVIOR,GOODS,REFERENCE PRICE RESEARCH,SIZE,ACCEPTANCE,ASKING,SHALL,MODEL,LESS,Suggested donation amount,Direct mail,Social comparison,Charitable fundraising,Acquisition,Retention,Reactivation}}, language = {{eng}}, number = {{1}}, pages = {{51--63}}, title = {{Improving campaign success rate by tailoring donation requests along the donor lifecycle}}, url = {{http://doi.org/10.1016/j.intmar.2010.09.001}}, volume = {{25}}, year = {{2011}}, }
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