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Improving campaign success rate by tailoring donation requests along the donor lifecycle

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)
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Keywords
BEHAVIOR, GOODS, REFERENCE PRICE RESEARCH, SIZE, ACCEPTANCE, ASKING, SHALL, MODEL, LESS, Suggested donation amount, Direct mail, Social comparison, Charitable fundraising, Acquisition, Retention, Reactivation

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MLA
Verhaert, Griet, and Dirk Van den Poel. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING, vol. 25, no. 1, 2011, pp. 51–63, doi:10.1016/j.intmar.2010.09.001.
APA
Verhaert, G., & Van den Poel, D. (2011). Improving campaign success rate by tailoring donation requests along the donor lifecycle. JOURNAL OF INTERACTIVE MARKETING, 25(1), 51–63. https://doi.org/10.1016/j.intmar.2010.09.001
Chicago author-date
Verhaert, Griet, and Dirk Van den Poel. 2011. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING 25 (1): 51–63. https://doi.org/10.1016/j.intmar.2010.09.001.
Chicago author-date (all authors)
Verhaert, Griet, and Dirk Van den Poel. 2011. “Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle.” JOURNAL OF INTERACTIVE MARKETING 25 (1): 51–63. doi:10.1016/j.intmar.2010.09.001.
Vancouver
1.
Verhaert G, Van den Poel D. Improving campaign success rate by tailoring donation requests along the donor lifecycle. JOURNAL OF INTERACTIVE MARKETING. 2011;25(1):51–63.
IEEE
[1]
G. Verhaert and D. Van den Poel, “Improving campaign success rate by tailoring donation requests along the donor lifecycle,” JOURNAL OF INTERACTIVE MARKETING, vol. 25, no. 1, pp. 51–63, 2011.
@article{1230862,
  author       = {{Verhaert, Griet and Van den Poel, Dirk}},
  issn         = {{1094-9968}},
  journal      = {{JOURNAL OF INTERACTIVE MARKETING}},
  keywords     = {{BEHAVIOR,GOODS,REFERENCE PRICE RESEARCH,SIZE,ACCEPTANCE,ASKING,SHALL,MODEL,LESS,Suggested donation amount,Direct mail,Social comparison,Charitable fundraising,Acquisition,Retention,Reactivation}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{51--63}},
  title        = {{Improving campaign success rate by tailoring donation requests along the donor lifecycle}},
  url          = {{http://doi.org/10.1016/j.intmar.2010.09.001}},
  volume       = {{25}},
  year         = {{2011}},
}

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