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Emotional advertising: revisiting the role of product category

Maggie Geuens (UGent) , Patrick De Pelsmacker (UGent) and Tineke Faseur (UGent)
(2011) JOURNAL OF BUSINESS RESEARCH. 64(4). p.418-426
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Keywords
COMMERCIALS, ATTITUDE, PREFERENCE, CONSUMERS, COGNITION, JUDGMENT, IMPACT, UTILITARIAN, SHOPPING VALUE, DECISION-MAKING

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Citation

Please use this url to cite or link to this publication:

Chicago
Geuens, Maggie, Patrick De Pelsmacker, and Tineke Faseur. 2011. “Emotional Advertising: Revisiting the Role of Product Category.” Journal of Business Research 64 (4): 418–426.
APA
Geuens, M., De Pelsmacker, P., & Faseur, T. (2011). Emotional advertising: revisiting the role of product category. JOURNAL OF BUSINESS RESEARCH, 64(4), 418–426.
Vancouver
1.
Geuens M, De Pelsmacker P, Faseur T. Emotional advertising: revisiting the role of product category. JOURNAL OF BUSINESS RESEARCH. 2011;64(4):418–26.
MLA
Geuens, Maggie, Patrick De Pelsmacker, and Tineke Faseur. “Emotional Advertising: Revisiting the Role of Product Category.” JOURNAL OF BUSINESS RESEARCH 64.4 (2011): 418–426. Print.
@article{1217411,
  author       = {Geuens, Maggie and De Pelsmacker, Patrick and Faseur, Tineke},
  issn         = {0148-2963},
  journal      = {JOURNAL OF BUSINESS RESEARCH},
  keywords     = {COMMERCIALS,ATTITUDE,PREFERENCE,CONSUMERS,COGNITION,JUDGMENT,IMPACT,UTILITARIAN,SHOPPING VALUE,DECISION-MAKING},
  language     = {eng},
  number       = {4},
  pages        = {418--426},
  title        = {Emotional advertising: revisiting the role of product category},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2010.03.001},
  volume       = {64},
  year         = {2011},
}

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