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What you see is what will change: evaluative conditioning effects depend on a focus on valence

Anne Gast UGent and Klaus Rothermund (2011) COGNITION & EMOTION. 25(1). p.89-110
abstract
This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
Affective learning, Valence focus, Evaluative conditioning, Attitudes, Goal dependence, Attention, SEMANTIC CATEGORIZATION RESPONSES, AUTOMATIC ATTITUDE ACTIVATION, CONTINGENCY AWARENESS, UNCONDITIONED STIMULI, US-REVALUATION, DISLIKES, LIKES, INFORMATION, ACQUISITION, PARADIGM
journal title
COGNITION & EMOTION
Cogn. Emot.
volume
25
issue
1
pages
89 - 110
Web of Science type
Article
Web of Science id
000286817800008
JCR category
PSYCHOLOGY, EXPERIMENTAL
JCR impact factor
2.522 (2011)
JCR rank
22/83 (2011)
JCR quartile
2 (2011)
ISSN
0269-9931
DOI
10.1080/02699931003696380
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1204067
handle
http://hdl.handle.net/1854/LU-1204067
date created
2011-04-07 09:59:24
date last changed
2016-12-19 15:45:26
@article{1204067,
  abstract     = {This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.},
  author       = {Gast, Anne and Rothermund, Klaus},
  issn         = {0269-9931},
  journal      = {COGNITION \& EMOTION},
  keyword      = {Affective learning,Valence focus,Evaluative conditioning,Attitudes,Goal dependence,Attention,SEMANTIC CATEGORIZATION RESPONSES,AUTOMATIC ATTITUDE ACTIVATION,CONTINGENCY AWARENESS,UNCONDITIONED STIMULI,US-REVALUATION,DISLIKES,LIKES,INFORMATION,ACQUISITION,PARADIGM},
  language     = {eng},
  number       = {1},
  pages        = {89--110},
  title        = {What you see is what will change: evaluative conditioning effects depend on a focus on valence},
  url          = {http://dx.doi.org/10.1080/02699931003696380},
  volume       = {25},
  year         = {2011},
}

Chicago
Gast, Anne, and Klaus Rothermund. 2011. “What You See Is What Will Change: Evaluative Conditioning Effects Depend on a Focus on Valence.” Cognition & Emotion 25 (1): 89–110.
APA
Gast, A., & Rothermund, K. (2011). What you see is what will change: evaluative conditioning effects depend on a focus on valence. COGNITION & EMOTION, 25(1), 89–110.
Vancouver
1.
Gast A, Rothermund K. What you see is what will change: evaluative conditioning effects depend on a focus on valence. COGNITION & EMOTION. 2011;25(1):89–110.
MLA
Gast, Anne, and Klaus Rothermund. “What You See Is What Will Change: Evaluative Conditioning Effects Depend on a Focus on Valence.” COGNITION & EMOTION 25.1 (2011): 89–110. Print.