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Uploaders' definitions of the networked public on YouTube and their feedback preferences: a multimethod approach

Cédric Courtois UGent, Peter Mechant UGent, Valerie Ostyn and Lieven De Marez UGent (2013) BEHAVIOUR & INFORMATION TECHNOLOGY. 32(6). p.612-624
abstract
Since its launch in 2005, video-sharing service YouTube has become one of the most popular Web 2.0 platforms with a daily increment of over 150,000 videos. Still, despite the large research body on the platform, it remains unclear for whom ordinary YouTube users upload their videos. A first qualitative study indicates that uploaders distinguish three types within YouTube's networked public. First, videos are uploaded for a select group of people with whom the uploader shares an offline bond (offline-identified public). Second, uploaders define part of their potential viewers as people with whom they are unfamiliar, but with whom they share a similar interest, opinion or practice (online-identified public). Third, uploaders also take into account the YouTube platform as a whole (online-unidentified public). A second, quantitative study of 450 recent uploaders validates these findings and tests the proposed associations with the importance that is attributed to receiving different types of feedback. As hypothesised, the expectancy of an offline-identified public positively predicts both offline and online off-platform feedback, while expecting an online-identified public positively predicts both on- and off-platform online feedback. However, the expectancy of an online-unidentified public yields a negative prediction for on-platform feedback.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
Web 2, user-generated content, uploaders, YouTube, networked public, COMMUNICATION, ONLINE
journal title
BEHAVIOUR & INFORMATION TECHNOLOGY
Behav. inf. technol.
volume
32
issue
6
pages
612 - 624
Web of Science type
Article
Web of Science id
000320180500010
JCR category
COMPUTER SCIENCE, CYBERNETICS
JCR impact factor
0.839 (2013)
JCR rank
12/24 (2013)
JCR quartile
2 (2013)
ISSN
0144-929X
DOI
10.1080/0144929X.2011.586727
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1189807
handle
http://hdl.handle.net/1854/LU-1189807
date created
2011-03-16 14:29:20
date last changed
2015-06-19 15:51:54
@article{1189807,
  abstract     = {Since its launch in 2005, video-sharing service YouTube has become one of the most popular Web 2.0 platforms with a daily increment of over 150,000 videos. Still, despite the large research body on the platform, it remains unclear for whom ordinary YouTube users upload their videos. A first qualitative study indicates that uploaders distinguish three types within YouTube's networked public. First, videos are uploaded for a select group of people with whom the uploader shares an offline bond (offline-identified public). Second, uploaders define part of their potential viewers as people with whom they are unfamiliar, but with whom they share a similar interest, opinion or practice (online-identified public). Third, uploaders also take into account the YouTube platform as a whole (online-unidentified public). A second, quantitative study of 450 recent uploaders validates these findings and tests the proposed associations with the importance that is attributed to receiving different types of feedback. As hypothesised, the expectancy of an offline-identified public positively predicts both offline and online off-platform feedback, while expecting an online-identified public positively predicts both on- and off-platform online feedback. However, the expectancy of an online-unidentified public yields a negative prediction for on-platform feedback.},
  author       = {Courtois, C{\'e}dric and Mechant, Peter and Ostyn, Valerie and De Marez, Lieven},
  issn         = {0144-929X},
  journal      = {BEHAVIOUR \& INFORMATION TECHNOLOGY},
  keyword      = {Web 2,user-generated content,uploaders,YouTube,networked public,COMMUNICATION,ONLINE},
  language     = {eng},
  number       = {6},
  pages        = {612--624},
  title        = {Uploaders' definitions of the networked public on YouTube and their feedback preferences: a multimethod approach},
  url          = {http://dx.doi.org/10.1080/0144929X.2011.586727},
  volume       = {32},
  year         = {2013},
}

Chicago
Courtois, Cédric, Peter Mechant, Valerie Ostyn, and Lieven De Marez. 2013. “Uploaders’ Definitions of the Networked Public on YouTube and Their Feedback Preferences: a Multimethod Approach.” Behaviour & Information Technology 32 (6): 612–624.
APA
Courtois, C., Mechant, P., Ostyn, V., & De Marez, L. (2013). Uploaders’ definitions of the networked public on YouTube and their feedback preferences: a multimethod approach. BEHAVIOUR & INFORMATION TECHNOLOGY, 32(6), 612–624.
Vancouver
1.
Courtois C, Mechant P, Ostyn V, De Marez L. Uploaders’ definitions of the networked public on YouTube and their feedback preferences: a multimethod approach. BEHAVIOUR & INFORMATION TECHNOLOGY. 2013;32(6):612–24.
MLA
Courtois, Cédric, Peter Mechant, Valerie Ostyn, et al. “Uploaders’ Definitions of the Networked Public on YouTube and Their Feedback Preferences: a Multimethod Approach.” BEHAVIOUR & INFORMATION TECHNOLOGY 32.6 (2013): 612–624. Print.