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The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent)
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Chicago
De Pelsmacker, Patrick, and Maggie Geuens. 1999. “The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product Use.” Journal of Marketing Communications 5: 113–129.
APA
De Pelsmacker, Patrick, & Geuens, M. (1999). The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. JOURNAL OF MARKETING COMMUNICATIONS, 5, 113–129.
Vancouver
1.
De Pelsmacker P, Geuens M. The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. JOURNAL OF MARKETING COMMUNICATIONS. 1999;5:113–29.
MLA
De Pelsmacker, Patrick, and Maggie Geuens. “The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product Use.” JOURNAL OF MARKETING COMMUNICATIONS 5 (1999): 113–129. Print.
@article{118518,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie},
  issn         = {1352-7266},
  journal      = {JOURNAL OF MARKETING COMMUNICATIONS},
  language     = {eng},
  pages        = {113--129},
  title        = {The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use},
  volume       = {5},
  year         = {1999},
}