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The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Patrick De Pelsmacker UGent and Maggie Geuens UGent (1999) JOURNAL OF MARKETING COMMUNICATIONS. 5. p.113-129
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
JOURNAL OF MARKETING COMMUNICATIONS
J. Mark. Commun.
volume
5
pages
113 - 129
ISSN
1352-7266
language
English
UGent publication?
yes
classification
A2
id
118518
handle
http://hdl.handle.net/1854/LU-118518
date created
2004-01-14 13:35:00
date last changed
2016-12-19 15:37:16
@article{118518,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie},
  issn         = {1352-7266},
  journal      = {JOURNAL OF MARKETING COMMUNICATIONS},
  language     = {eng},
  pages        = {113--129},
  title        = {The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use},
  volume       = {5},
  year         = {1999},
}

Chicago
De Pelsmacker, Patrick, and Maggie Geuens. 1999. “The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product Use.” Journal of Marketing Communications 5: 113–129.
APA
De Pelsmacker, Patrick, & Geuens, M. (1999). The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. JOURNAL OF MARKETING COMMUNICATIONS, 5, 113–129.
Vancouver
1.
De Pelsmacker P, Geuens M. The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. JOURNAL OF MARKETING COMMUNICATIONS. 1999;5:113–29.
MLA
De Pelsmacker, Patrick, and Maggie Geuens. “The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Top of Mind Awareness and Degree of Product Use.” JOURNAL OF MARKETING COMMUNICATIONS 5 (1999): 113–129. Print.