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Cue management: using fitness cues to enhance advertising effectiveness

Patrick Vyncke UGent (2011) Evolutionary psychology in the business sciences. p.257-287
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
published
subject
keyword
ad-likeability, advertising effectiveness, advertising processing, evolutionary psychology, fitness cues, advertising management, cue management
book title
Evolutionary psychology in the business sciences
editor
Gad Saad
pages
257 - 287
publisher
Springer
place of publication
Berlin, Germany
ISBN
9783540927839
language
English
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
VABB id
c:vabb:319548
VABB type
VABB-4
id
1114361
handle
http://hdl.handle.net/1854/LU-1114361
date created
2011-02-01 16:41:48
date last changed
2017-01-02 09:53:51
@incollection{1114361,
  author       = {Vyncke, Patrick},
  booktitle    = {Evolutionary psychology in the business sciences},
  editor       = {Saad, Gad},
  isbn         = {9783540927839},
  keyword      = {ad-likeability,advertising effectiveness,advertising processing,evolutionary psychology,fitness cues,advertising management,cue management},
  language     = {eng},
  pages        = {257--287},
  publisher    = {Springer},
  title        = {Cue management: using fitness cues to enhance advertising effectiveness},
  year         = {2011},
}

Chicago
Vyncke, Patrick. 2011. “Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness.” In Evolutionary Psychology in the Business Sciences, ed. Gad Saad, 257–287. Berlin, Germany: Springer.
APA
Vyncke, P. (2011). Cue management: using fitness cues to enhance advertising effectiveness. In G. Saad (Ed.), Evolutionary psychology in the business sciences (pp. 257–287). Berlin, Germany: Springer.
Vancouver
1.
Vyncke P. Cue management: using fitness cues to enhance advertising effectiveness. In: Saad G, editor. Evolutionary psychology in the business sciences. Berlin, Germany: Springer; 2011. p. 257–87.
MLA
Vyncke, Patrick. “Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness.” Evolutionary Psychology in the Business Sciences. Ed. Gad Saad. Berlin, Germany: Springer, 2011. 257–287. Print.