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'(N)eyes' to see you: the ad-likeability impact of direct versus averted gaze as an advertising cue

Dieter Grammens (UGent) , Patrick Vyncke (UGent) and Julie Sohier (UGent)
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Chicago
Grammens, Dieter, Patrick Vyncke, and Julie Sohier. 2010. “‘(N)eyes’ to See You: The Ad-likeability Impact of Direct Versus Averted Gaze as an Advertising Cue.” In Exploring the Influence of Self-regulatory Focus on Consumer Ethical Beliefs, ed. SC Beckamnn, T Ringberg, and T Ritter. Copenhagen, Denmark: Department of Marketing, CBS.
APA
Grammens, D., Vyncke, P., & Sohier, J. (2010). “(N)eyes” to see you: the ad-likeability impact of direct versus averted gaze as an advertising cue. In S. Beckamnn, T. Ringberg, & T. Ritter (Eds.), Exploring the influence of self-regulatory focus on consumer ethical beliefs. Presented at the 39th European Marketing Academy Conference (EMAC - 2010), Copenhagen, Denmark: Department of Marketing, CBS.
Vancouver
1.
Grammens D, Vyncke P, Sohier J. “(N)eyes” to see you: the ad-likeability impact of direct versus averted gaze as an advertising cue. In: Beckamnn S, Ringberg T, Ritter T, editors. Exploring the influence of self-regulatory focus on consumer ethical beliefs. Copenhagen, Denmark: Department of Marketing, CBS; 2010.
MLA
Grammens, Dieter, Patrick Vyncke, and Julie Sohier. “‘(N)eyes’ to See You: The Ad-likeability Impact of Direct Versus Averted Gaze as an Advertising Cue.” Exploring the Influence of Self-regulatory Focus on Consumer Ethical Beliefs. Ed. SC Beckamnn, T Ringberg, & T Ritter. Copenhagen, Denmark: Department of Marketing, CBS, 2010. Print.
@inproceedings{1114275,
  author       = {Grammens, Dieter and Vyncke, Patrick and Sohier, Julie},
  booktitle    = {Exploring the influence of self-regulatory focus on consumer ethical beliefs},
  editor       = {Beckamnn, SC and Ringberg, T and Ritter, T},
  isbn         = {9788792569011},
  language     = {eng},
  location     = {Copenhagen, Denmark},
  pages        = {8},
  publisher    = {Department of Marketing, CBS},
  title        = {'(N)eyes' to see you: the ad-likeability impact of direct versus averted gaze as an advertising cue},
  year         = {2010},
}