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Where do I belong? Volunteer attachment in a complex organization

(2009) ADMINISTRATION IN SOCIAL WORK. 33(2). p.202-220
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Abstract
To understand volunteer retention and recruitment in complex organizations, this paper focuses on volunteers' attachment to a multipurpose and multi-branch organization. Using the Red Cross in Flanders (Belgium), a service organization with multiple locations offering a variety of programs, we investigate whether volunteers' attachment is primarily directed toward the organization as a whole, or whether volunteers are more prone to develop localized attachment to the program or branch in which they participate. Our findings suggest that managers recruiting volunteers to large complex organizations should be cautious in using the overarching organizational mission to attract volunteers. Rather, attention should be put on specific programs and activities using volunteers. It is only through longer-term service that volunteers appreciate the organization's mission and principles and find their allegiance to the organization as a whole.
Keywords
volunteer attachment, volunteer loyalty, volunteer management, organizational complexity, Red Cross, COMMUNITY

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Citation

Please use this url to cite or link to this publication:

Chicago
Hustinx, Lesley, and Femida Handy. 2009. “Where Do I Belong? Volunteer Attachment in a Complex Organization.” Administration in Social Work 33 (2): 202–220.
APA
Hustinx, L., & Handy, F. (2009). Where do I belong? Volunteer attachment in a complex organization. ADMINISTRATION IN SOCIAL WORK, 33(2), 202–220.
Vancouver
1.
Hustinx L, Handy F. Where do I belong? Volunteer attachment in a complex organization. ADMINISTRATION IN SOCIAL WORK. 2009;33(2):202–20.
MLA
Hustinx, Lesley, and Femida Handy. “Where Do I Belong? Volunteer Attachment in a Complex Organization.” ADMINISTRATION IN SOCIAL WORK 33.2 (2009): 202–220. Print.
@article{1114188,
  abstract     = {To understand volunteer retention and recruitment in complex organizations, this paper focuses on volunteers' attachment to a multipurpose and multi-branch organization. Using the Red Cross in Flanders (Belgium), a service organization with multiple locations offering a variety of programs, we investigate whether volunteers' attachment is primarily directed toward the organization as a whole, or whether volunteers are more prone to develop localized attachment to the program or branch in which they participate. Our findings suggest that managers recruiting volunteers to large complex organizations should be cautious in using the overarching organizational mission to attract volunteers. Rather, attention should be put on specific programs and activities using volunteers. It is only through longer-term service that volunteers appreciate the organization's mission and principles and find their allegiance to the organization as a whole.},
  author       = {Hustinx, Lesley and Handy, Femida},
  issn         = {0364-3107},
  journal      = {ADMINISTRATION IN SOCIAL WORK},
  keyword      = {volunteer attachment,volunteer loyalty,volunteer management,organizational complexity,Red Cross,COMMUNITY},
  language     = {eng},
  number       = {2},
  pages        = {202--220},
  title        = {Where do I belong? Volunteer attachment in a complex organization},
  url          = {http://dx.doi.org/10.1080/03643100902769129},
  volume       = {33},
  year         = {2009},
}

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