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Analogue switch-off vs digital switch-on: rethinking policy strategies in the digital television era

Pieter Verdegem (UGent) , Laurence Hauttekeete (UGent) , Lieven De Marez (UGent) and Tom Evens (UGent)
Author
Organization
Abstract
In the last few decades, the traditional television landscape has come under pressure and the diffusion of digital television (DTV) services emerged as a hot issue. Especially for policy makers, access to DTV is considered a key element in the further development of the information society. Facilitating equal access for all to the new possibilities offered by digital television should be the central objective. In this context, policy makers are confronted with various challenges: How can they facilitate a smooth transition from analogue to digital terrestrial television? How should they handle digital dividend issues? In dealing with these topics, this article stresses the importance of a user-oriented approach.
Keywords
digital dividend, switchover, digital television, Analogue switch-off, user research, policy strategies

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Chicago
Verdegem, Pieter, Laurence Hauttekeete, Lieven De Marez, and Tom Evens. 2010. “Analogue Switch-off Vs Digital Switch-on: Rethinking Policy Strategies in the Digital Television Era.” Communication, Politics & Culture 43 (2): 132–143.
APA
Verdegem, P., Hauttekeete, L., De Marez, L., & Evens, T. (2010). Analogue switch-off vs digital switch-on: rethinking policy strategies in the digital television era. COMMUNICATION, POLITICS & CULTURE, 43(2), 132–143.
Vancouver
1.
Verdegem P, Hauttekeete L, De Marez L, Evens T. Analogue switch-off vs digital switch-on: rethinking policy strategies in the digital television era. COMMUNICATION, POLITICS & CULTURE. 2010;43(2):132–43.
MLA
Verdegem, Pieter, Laurence Hauttekeete, Lieven De Marez, et al. “Analogue Switch-off Vs Digital Switch-on: Rethinking Policy Strategies in the Digital Television Era.” COMMUNICATION, POLITICS & CULTURE 43.2 (2010): 132–143. Print.
@article{1113197,
  abstract     = {In the last few decades, the traditional television landscape has come under pressure and the diffusion of digital television (DTV) services emerged as a hot issue. Especially for policy makers, access to DTV is considered a key element in the further development of the information society. Facilitating equal access for all to the new possibilities offered by digital television should be the central objective. In this context, policy makers are confronted with various challenges: How can they facilitate a smooth transition from analogue to digital terrestrial television? How should they handle digital dividend issues? In dealing with these topics, this article stresses the importance of a user-oriented approach.},
  author       = {Verdegem, Pieter and Hauttekeete, Laurence and De Marez, Lieven and Evens, Tom},
  issn         = {1836-0645},
  journal      = {COMMUNICATION, POLITICS \& CULTURE},
  keyword      = {digital dividend,switchover,digital television,Analogue switch-off,user research,policy strategies},
  language     = {eng},
  number       = {2},
  pages        = {132--143},
  title        = {Analogue switch-off vs digital switch-on: rethinking policy strategies in the digital television era},
  volume       = {43},
  year         = {2010},
}