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Political communication and social network sites

Lucia Vesnic-Alujevic (2011) GODISNJAK FAKULTETA ZA KULTURU I MEDIJE. 3. p.61-81
abstract
The goal of political campaigns is to attract citizens’ attention and they are narrowly linked to the most influential mass media, especially television. But, today, under the influence of internet and in particular web 2.0 applications, the situation changes. Campaigns are more and more adjusted to the new medium, in order to keep the attention of the audiences. The goal of this paper is to present the raising role of internet, especially social network sites like Facebook and YouTube in political communication and political marketing. It gives an overview of the theoretical notions with growing significance, like web sphere, e-democracy, digital divide etc. but also the manner in which Facebook and YouTube are used. The research shows that this kind of political marketing is becoming more and more popular especially on the territory of Europe and North America.
Please use this url to cite or link to this publication:
author
organization
alternative title
Političko komuniciranje i sajtovi društvenih mreža
year
type
journalArticle (original)
publication status
published
subject
keyword
political communication, internet, online campaigning
journal title
GODISNJAK FAKULTETA ZA KULTURU I MEDIJE
God. Fak. Kult. Medije
volume
3
pages
61 - 81
ISSN
1821-0171
language
Serbian
UGent publication?
yes
classification
A2
copyright statement
I have transferred the copyright for this publication to the publisher
id
1112179
handle
http://hdl.handle.net/1854/LU-1112179
date created
2011-01-28 18:52:00
date last changed
2016-12-19 15:46:30
@article{1112179,
  abstract     = {The goal of political campaigns is to attract citizens{\textquoteright} attention and they are narrowly linked to the most influential mass media, especially television. But, today, under the influence of internet and in particular web 2.0 applications, the situation changes. Campaigns are more and more adjusted to the new medium, in order to keep the attention of the audiences. The goal of this paper is to present the raising role of internet, especially social network sites like Facebook and YouTube in political communication and political marketing. It gives an overview of the theoretical notions with growing significance, like web sphere, e-democracy, digital divide etc. but also the manner in which Facebook and YouTube are used. The research shows that this kind of political marketing is becoming more and more popular especially on the territory of Europe and North America.},
  author       = {Vesnic-Alujevic, Lucia},
  issn         = {1821-0171},
  journal      = {GODISNJAK FAKULTETA ZA KULTURU I MEDIJE},
  keyword      = {political communication,internet,online campaigning},
  language     = {srp},
  pages        = {61--81},
  title        = {Political communication and social network sites},
  volume       = {3},
  year         = {2011},
}

Chicago
Vesnic-Alujevic, Lucia. 2011. “Political Communication and Social Network Sites.” Godisnjak Fakulteta Za Kulturu I Medije 3: 61–81.
APA
Vesnic-Alujevic, L. (2011). Political communication and social network sites. GODISNJAK FAKULTETA ZA KULTURU I MEDIJE, 3, 61–81.
Vancouver
1.
Vesnic-Alujevic L. Political communication and social network sites. GODISNJAK FAKULTETA ZA KULTURU I MEDIJE. 2011;3:61–81.
MLA
Vesnic-Alujevic, Lucia. “Political Communication and Social Network Sites.” GODISNJAK FAKULTETA ZA KULTURU I MEDIJE 3 (2011): 61–81. Print.