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Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives

Veroline Cauberghe UGent (2010)
Please use this url to cite or link to this publication:
author
organization
year
type
book
publication status
published
subject
pages
320 pages
publisher
Lambert Academic Publishing
ISBN
9783838325750
language
English
UGent publication?
yes
classification
B1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1104041
handle
http://hdl.handle.net/1854/LU-1104041
date created
2011-01-18 14:01:31
date last changed
2016-12-19 15:42:18
@book{1104041,
  author       = {Cauberghe, Veroline},
  isbn         = {9783838325750},
  language     = {eng},
  pages        = {320},
  publisher    = {Lambert Academic Publishing},
  title        = {Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives},
  year         = {2010},
}

Chicago
Cauberghe, Veroline. 2010. Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives. Lambert Academic Publishing.
APA
Cauberghe, Veroline. (2010). Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives. Lambert Academic Publishing.
Vancouver
1.
Cauberghe V. Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives. Lambert Academic Publishing; 2010.
MLA
Cauberghe, Veroline. Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives. Lambert Academic Publishing, 2010. Print.