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Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives

(2010)
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Chicago
Cauberghe, Veroline. 2010. Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives. Lambert Academic Publishing.
APA
Cauberghe, Veroline. (2010). Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives. Lambert Academic Publishing.
Vancouver
1.
Cauberghe V. Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives. Lambert Academic Publishing; 2010.
MLA
Cauberghe, Veroline. Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives. Lambert Academic Publishing, 2010. Print.
@book{1104041,
  author       = {Cauberghe, Veroline},
  isbn         = {9783838325750},
  language     = {eng},
  pages        = {320},
  publisher    = {Lambert Academic Publishing},
  title        = {Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives},
  year         = {2010},
}