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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses

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OVERLOAD, COMPLEXITY, ATTITUDE, CONSEQUENCES, ENVIRONMENTS, COGNITIVE LOAD, USER CONTROL, DECISION-MAKING, ADVERTISING EFFECTIVENESS, WEB-SITE, INVOLVEMENT, Telescopic advertising, Interactive television, Interactivity, Information processing, Brand recall, Brand attitude

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MLA
Cauberghe, Veroline, and Patrick De Pelsmacker. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television : The Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” JOURNAL OF INTERACTIVE MARKETING, vol. 24, no. 4, 2010, pp. 297–308, doi:10.1016/j.intmar.2010.07.003.
APA
Cauberghe, V., & De Pelsmacker, P. (2010). The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING, 24(4), 297–308. https://doi.org/10.1016/j.intmar.2010.07.003
Chicago author-date
Cauberghe, Veroline, and Patrick De Pelsmacker. 2010. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television : The Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” JOURNAL OF INTERACTIVE MARKETING 24 (4): 297–308. https://doi.org/10.1016/j.intmar.2010.07.003.
Chicago author-date (all authors)
Cauberghe, Veroline, and Patrick De Pelsmacker. 2010. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television : The Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” JOURNAL OF INTERACTIVE MARKETING 24 (4): 297–308. doi:10.1016/j.intmar.2010.07.003.
Vancouver
1.
Cauberghe V, De Pelsmacker P. The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING. 2010;24(4):297–308.
IEEE
[1]
V. Cauberghe and P. De Pelsmacker, “The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses,” JOURNAL OF INTERACTIVE MARKETING, vol. 24, no. 4, pp. 297–308, 2010.
@article{1103542,
  author       = {{Cauberghe, Veroline and De Pelsmacker, Patrick}},
  issn         = {{1094-9968}},
  journal      = {{JOURNAL OF INTERACTIVE MARKETING}},
  keywords     = {{OVERLOAD,COMPLEXITY,ATTITUDE,CONSEQUENCES,ENVIRONMENTS,COGNITIVE LOAD,USER CONTROL,DECISION-MAKING,ADVERTISING EFFECTIVENESS,WEB-SITE,INVOLVEMENT,Telescopic advertising,Interactive television,Interactivity,Information processing,Brand recall,Brand attitude}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{297--308}},
  title        = {{The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses}},
  url          = {{http://doi.org/10.1016/j.intmar.2010.07.003}},
  volume       = {{24}},
  year         = {{2010}},
}

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