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The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses

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OVERLOAD, COMPLEXITY, ATTITUDE, CONSEQUENCES, ENVIRONMENTS, COGNITIVE LOAD, USER CONTROL, DECISION-MAKING, ADVERTISING EFFECTIVENESS, WEB-SITE

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Citation

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Chicago
Cauberghe, Verolien, and Patrick De Pelsmacker. 2010. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television the Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” Journal of Interactive Marketing 24 (4): 297–308.
APA
Cauberghe, Verolien, & De Pelsmacker, P. (2010). The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING, 24(4), 297–308.
Vancouver
1.
Cauberghe V, De Pelsmacker P. The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING. 2010;24(4):297–308.
MLA
Cauberghe, Verolien, and Patrick De Pelsmacker. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television the Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” JOURNAL OF INTERACTIVE MARKETING 24.4 (2010): 297–308. Print.
@article{1103542,
  author       = {Cauberghe, Verolien and De Pelsmacker, Patrick},
  issn         = {1094-9968},
  journal      = {JOURNAL OF INTERACTIVE MARKETING},
  keyword      = {OVERLOAD,COMPLEXITY,ATTITUDE,CONSEQUENCES,ENVIRONMENTS,COGNITIVE LOAD,USER CONTROL,DECISION-MAKING,ADVERTISING EFFECTIVENESS,WEB-SITE},
  language     = {eng},
  number       = {4},
  pages        = {297--308},
  title        = {The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses},
  url          = {http://dx.doi.org/10.1016/j.intmar.2010.07.003},
  volume       = {24},
  year         = {2010},
}

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