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The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses

Verolien Cauberghe and Patrick De Pelsmacker UGent (2010) JOURNAL OF INTERACTIVE MARKETING. 24(4). p.297-308
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
OVERLOAD, COMPLEXITY, ATTITUDE, CONSEQUENCES, ENVIRONMENTS, COGNITIVE LOAD, USER CONTROL, DECISION-MAKING, ADVERTISING EFFECTIVENESS, WEB-SITE
journal title
JOURNAL OF INTERACTIVE MARKETING
J. Interact. Mark.
volume
24
issue
4
pages
297 - 308
Web of Science type
Article
Web of Science id
000284673600004
JCR category
BUSINESS
JCR impact factor
1.4 (2010)
JCR rank
48/101 (2010)
JCR quartile
2 (2010)
ISSN
1094-9968
DOI
10.1016/j.intmar.2010.07.003
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1103542
handle
http://hdl.handle.net/1854/LU-1103542
date created
2011-01-18 13:38:08
date last changed
2016-12-19 15:46:18
@article{1103542,
  author       = {Cauberghe, Verolien and De Pelsmacker, Patrick},
  issn         = {1094-9968},
  journal      = {JOURNAL OF INTERACTIVE MARKETING},
  keyword      = {OVERLOAD,COMPLEXITY,ATTITUDE,CONSEQUENCES,ENVIRONMENTS,COGNITIVE LOAD,USER CONTROL,DECISION-MAKING,ADVERTISING EFFECTIVENESS,WEB-SITE},
  language     = {eng},
  number       = {4},
  pages        = {297--308},
  title        = {The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses},
  url          = {http://dx.doi.org/10.1016/j.intmar.2010.07.003},
  volume       = {24},
  year         = {2010},
}

Chicago
Cauberghe, Verolien, and Patrick De Pelsmacker. 2010. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television the Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” Journal of Interactive Marketing 24 (4): 297–308.
APA
Cauberghe, Verolien, & De Pelsmacker, P. (2010). The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING, 24(4), 297–308.
Vancouver
1.
Cauberghe V, De Pelsmacker P. The effectiveness of telescopic ads delivered via interactive digital television the impact of the amount of information and the level of interactivity on brand responses. JOURNAL OF INTERACTIVE MARKETING. 2010;24(4):297–308.
MLA
Cauberghe, Verolien, and Patrick De Pelsmacker. “The Effectiveness of Telescopic Ads Delivered via Interactive Digital Television the Impact of the Amount of Information and the Level of Interactivity on Brand Responses.” JOURNAL OF INTERACTIVE MARKETING 24.4 (2010): 297–308. Print.