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The glocalised telenovela as a space for possible identifications for diaspora girls in Northern Belgium: an audience cum content analysis of Sara

Fien Adriaens UGent (2010) OBSERVATORIO (OBS*). 4(4). p.171-195
abstract
Because research on glocalised telenovelas in Western Europe is absent in literature and telenovelas seem highly popular among diaspora girls from Moroccan descents living in Northern Belgium, this paper studies the embedded themes and identification possibilities of telenovelas and explores its thematic interest and meanings for diaspora girls. By means of an audience cum content analysis on the case study Sara, text and audience are combined. Sara is predominantly a ‘Cinderella story’ with a clear ‘love’ and ‘class and social mobility’ discourse where emotional identification is triggered through different parameters. Belgian girls from Moroccan descent mainly watch the Sara for reasons of entertainment and escapism. They negotiate between lived and telenovela-created experiences and consequently formulate aspirations and dreams for future partners, gender roles, careers and (family) life.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
glocalisation, identification, Northern-Belgium, Telenovela, thematic interest, audience cum content analysis
journal title
OBSERVATORIO (OBS*)
Observatorio (OBS*).
volume
4
issue
4
pages
171 - 195
ISSN
1646-5954
language
English
UGent publication?
yes
classification
A2
copyright statement
I have retained and own the full copyright for this publication
VABB id
c:vabb:298519
VABB type
VABB-1
id
1086360
handle
http://hdl.handle.net/1854/LU-1086360
date created
2010-12-13 10:59:15
date last changed
2015-06-17 09:19:11
@article{1086360,
  abstract     = {Because research on glocalised telenovelas in Western Europe is absent in literature and telenovelas seem highly popular among diaspora girls from Moroccan descents living in Northern Belgium, this paper studies the embedded themes and identification possibilities of telenovelas and explores its thematic interest and meanings for diaspora girls. By means of an audience cum content analysis on the case study Sara, text and audience are combined. Sara is predominantly a {\textquoteleft}Cinderella story{\textquoteright} with a clear {\textquoteleft}love{\textquoteright} and {\textquoteleft}class and social mobility{\textquoteright} discourse where emotional identification is triggered through different parameters. Belgian girls from Moroccan descent mainly watch the Sara for reasons of entertainment and escapism. They negotiate between lived and telenovela-created experiences and consequently formulate aspirations and dreams for future partners, gender roles, careers and (family) life.},
  author       = {Adriaens, Fien},
  issn         = {1646-5954},
  journal      = {OBSERVATORIO (OBS*)},
  keyword      = {glocalisation,identification,Northern-Belgium,Telenovela,thematic interest,audience cum content analysis},
  language     = {eng},
  number       = {4},
  pages        = {171--195},
  title        = {The glocalised telenovela as a space for possible identifications for diaspora girls in Northern Belgium: an audience cum content analysis of Sara},
  volume       = {4},
  year         = {2010},
}

Chicago
Adriaens, Fien. 2010. “The Glocalised Telenovela as a Space for Possible Identifications for Diaspora Girls in Northern Belgium: An Audience Cum Content Analysis of Sara.” Observatorio (obs*) 4 (4): 171–195.
APA
Adriaens, Fien. (2010). The glocalised telenovela as a space for possible identifications for diaspora girls in Northern Belgium: an audience cum content analysis of Sara. OBSERVATORIO (OBS*), 4(4), 171–195.
Vancouver
1.
Adriaens F. The glocalised telenovela as a space for possible identifications for diaspora girls in Northern Belgium: an audience cum content analysis of Sara. OBSERVATORIO (OBS*). 2010;4(4):171–95.
MLA
Adriaens, Fien. “The Glocalised Telenovela as a Space for Possible Identifications for Diaspora Girls in Northern Belgium: An Audience Cum Content Analysis of Sara.” OBSERVATORIO (OBS*) 4.4 (2010): 171–195. Print.