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Sex and the city: a postfeminist point of view? Or how popular culture functions as a channel for feminist discourses

Fien Adriaens (UGent) and Sofie Van Bauwel (UGent)
(2014) JOURNAL OF POPULAR CULTURE. 47(1). p.174-195
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Abstract
The existing literature concerning post feminism shows a diversity of ideas among scholars; a polarization between opponents and supporters becomes salient. By rearticulating post feminism as a fundament of third-wave feminism and situating it within the context of the 21st century (Genz, 333-353), we endeavor a more revisited vision on the representation of post feminism in popular culture. Post feminism is a new form of empowerment, adjusted to the contemporary societal context. It focuses on agency, freedom, sexual pleasure, consumer culture, fashion, hybridism, humor, and a renewed focus on the female body. In popular media texts, the fiction series Sex and the City is often considered a signboard of post feminist discourse. In this article, we analyze the representation of post feminism in Sex and the City. Using an in-depth thematic film analysis, we analyzed whether and how post feminist themes are presented in the series.
Keywords
Sex and the City, consumer culture, post feminism, Popular culture, empowerment

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Chicago
Adriaens, Fien, and Sofie Van Bauwel. 2014. “Sex and the City: a Postfeminist Point of View? Or How Popular Culture Functions as a Channel for Feminist Discourses.” Journal of Popular Culture 47 (1): 174–195.
APA
Adriaens, Fien, & Van Bauwel, S. (2014). Sex and the city: a postfeminist point of view? Or how popular culture functions as a channel for feminist discourses. JOURNAL OF POPULAR CULTURE, 47(1), 174–195.
Vancouver
1.
Adriaens F, Van Bauwel S. Sex and the city: a postfeminist point of view? Or how popular culture functions as a channel for feminist discourses. JOURNAL OF POPULAR CULTURE. 2014;47(1):174–95.
MLA
Adriaens, Fien, and Sofie Van Bauwel. “Sex and the City: a Postfeminist Point of View? Or How Popular Culture Functions as a Channel for Feminist Discourses.” JOURNAL OF POPULAR CULTURE 47.1 (2014): 174–195. Print.
@article{1063707,
  abstract     = {The existing literature concerning post feminism shows a diversity of ideas among scholars; a polarization between opponents and supporters becomes salient. By rearticulating post feminism as a fundament of third-wave feminism and situating it within the context of the 21st century (Genz, 333-353), we endeavor a more revisited vision on the representation of post feminism in popular culture. Post feminism is a new form of empowerment, adjusted to the contemporary societal context. It focuses on agency, freedom, sexual pleasure, consumer culture, fashion, hybridism, humor, and a renewed focus on the female body. In popular media texts, the fiction series Sex and the City is often considered a signboard of post feminist discourse. In this article, we analyze the representation of post feminism in Sex and the City. Using an in-depth thematic film analysis, we analyzed whether and how post feminist themes are presented in the series.},
  author       = {Adriaens, Fien and Van Bauwel, Sofie},
  issn         = {0022-3840},
  journal      = {JOURNAL OF POPULAR CULTURE},
  keyword      = {Sex and the City,consumer culture,post feminism,Popular culture,empowerment},
  language     = {eng},
  number       = {1},
  pages        = {174--195},
  title        = {Sex and the city: a postfeminist point of view? Or how popular culture functions as a channel for feminist discourses},
  url          = {http://dx.doi.org/10.1111/j.1540-5931.2011.00869.x},
  volume       = {47},
  year         = {2014},
}

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