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The effectiveness of different message strategies in health risk communication

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Chicago
Cornelis, Erlinde, Veroline Cauberghe, and Patrick De Pelsmacker. 2010. “The Effectiveness of Different Message Strategies in Health Risk Communication.” In EMAC Doctoral Colloquium, 23rd, Proceedings. European Marketing Academy (EMAC).
APA
Cornelis, Erlinde, Cauberghe, V., & De Pelsmacker, P. (2010). The effectiveness of different message strategies in health risk communication. EMAC doctoral colloquium, 23rd, Proceedings. Presented at the 23rd EMAC Doctoral Colloquium, European Marketing Academy (EMAC).
Vancouver
1.
Cornelis E, Cauberghe V, De Pelsmacker P. The effectiveness of different message strategies in health risk communication. EMAC doctoral colloquium, 23rd, Proceedings. European Marketing Academy (EMAC); 2010.
MLA
Cornelis, Erlinde, Veroline Cauberghe, and Patrick De Pelsmacker. “The Effectiveness of Different Message Strategies in Health Risk Communication.” EMAC Doctoral Colloquium, 23rd, Proceedings. European Marketing Academy (EMAC), 2010. Print.
@inproceedings{1045380,
  author       = {Cornelis, Erlinde and Cauberghe, Veroline and De Pelsmacker, Patrick},
  booktitle    = {EMAC doctoral colloquium, 23rd, Proceedings},
  language     = {eng},
  location     = {Copenhagen, Denmark},
  pages        = {5},
  publisher    = {European Marketing Academy (EMAC)},
  title        = {The effectiveness of different message strategies in health risk communication},
  year         = {2010},
}