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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde Cornelis UGent, Leen Adams UGent and Veroline Cauberghe UGent (2011) Advances in advertising research : breaking new ground in theory and practice. In European advertising academy 2. p.1-18
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
published
subject
keyword
regulatory (in)congruency, emotional message, persuasion, rational message
book title
Advances in advertising research : breaking new ground in theory and practice
editor
Shintaro Okazaki
series title
European advertising academy
volume
2
pages
1 - 18
publisher
Gabler
place of publication
Germany
ISBN
9783834931344
language
English
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
id
1045370
handle
http://hdl.handle.net/1854/LU-1045370
date created
2010-09-23 17:48:08
date last changed
2015-06-18 14:43:46
@incollection{1045370,
  author       = {Cornelis, Erlinde and Adams, Leen and Cauberghe, Veroline},
  booktitle    = {Advances in advertising research : breaking new ground in theory and practice},
  editor       = {Okazaki, Shintaro },
  isbn         = {9783834931344},
  keyword      = {regulatory (in)congruency,emotional message,persuasion,rational message},
  language     = {eng},
  pages        = {1--18},
  publisher    = {Gabler},
  series       = {European advertising academy},
  title        = {The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality},
  volume       = {2},
  year         = {2011},
}

Chicago
Cornelis, Erlinde, Leen Adams, and Veroline Cauberghe. 2011. “The Effectiveness of Regulatory (in)congruency: The Moderating Role of the Message’s Rationality Versus Emotionality.” In Advances in Advertising Research : Breaking New Ground in Theory and Practice, ed. Shintaro Okazaki, 2:1–18. Germany: Gabler.
APA
Cornelis, Erlinde, Adams, L., & Cauberghe, V. (2011). The effectiveness of regulatory (in)congruency: the moderating role of the message’s rationality versus emotionality. In S. Okazaki (Ed.), Advances in advertising research : breaking new ground in theory and practice (Vol. 2, pp. 1–18). Germany: Gabler.
Vancouver
1.
Cornelis E, Adams L, Cauberghe V. The effectiveness of regulatory (in)congruency: the moderating role of the message’s rationality versus emotionality. In: Okazaki S, editor. Advances in advertising research : breaking new ground in theory and practice. Germany: Gabler; 2011. p. 1–18.
MLA
Cornelis, Erlinde, Leen Adams, and Veroline Cauberghe. “The Effectiveness of Regulatory (in)congruency: The Moderating Role of the Message’s Rationality Versus Emotionality.” Advances in Advertising Research : Breaking New Ground in Theory and Practice. Ed. Shintaro Okazaki. Vol. 2. Germany: Gabler, 2011. 1–18. Print.