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The image of fish from aquaculture among Europeans: impact of exposure to balanced information

Author
Organization
Project
FOOD-CT-2005-513998
Project
COST Action FA-0802 Feed for Health
Abstract
This study investigated the effect of balanced, nonpersuasive information related to safety, healthiness, and sustainability of aquaculture on the image of farmed fish among European consumers. It was demonstrated that there is neither positive nor negative influence of this type of information on the predominantly positive image of fish from aquaculture. Consumers who were exposed to information related to the EU origin and aquaculture related guarantee reported a more positive image of farmed fish. These results provide valuable input for transparent communication about fish farming practices which might increase consumer trust and will not harm the image of fish from aquaculture. Increasing consumers' knowledge about aquaculture and its positive effects on the image of farmed fish is also discussed as a pathway for maintaining and improving aquaculture's positive image in the future.
Keywords
fish origin, communication, information, QUALITY, perception, OMEGA-3-FATTY-ACIDS, MERCURY, WELFARE, consumer, aquaculture

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Citation

Please use this url to cite or link to this publication:

Chicago
Altintzoglou, Themistoklis, Wim Verbeke, Filiep Vanhonacker, and Joop Luten. 2010. “The Image of Fish from Aquaculture Among Europeans: Impact of Exposure to Balanced Information.” Journal of Aquatic Food Product Technology 19 (2): 103–119.
APA
Altintzoglou, T., Verbeke, W., Vanhonacker, F., & Luten, J. (2010). The image of fish from aquaculture among Europeans: impact of exposure to balanced information. JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY, 19(2), 103–119.
Vancouver
1.
Altintzoglou T, Verbeke W, Vanhonacker F, Luten J. The image of fish from aquaculture among Europeans: impact of exposure to balanced information. JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY. 2010;19(2):103–19.
MLA
Altintzoglou, Themistoklis, Wim Verbeke, Filiep Vanhonacker, et al. “The Image of Fish from Aquaculture Among Europeans: Impact of Exposure to Balanced Information.” JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY 19.2 (2010): 103–119. Print.
@article{1006563,
  abstract     = {This study investigated the effect of balanced, nonpersuasive information related to safety, healthiness, and sustainability of aquaculture on the image of farmed fish among European consumers. It was demonstrated that there is neither positive nor negative influence of this type of information on the predominantly positive image of fish from aquaculture. Consumers who were exposed to information related to the EU origin and aquaculture related guarantee reported a more positive image of farmed fish. These results provide valuable input for transparent communication about fish farming practices which might increase consumer trust and will not harm the image of fish from aquaculture. Increasing consumers' knowledge about aquaculture and its positive effects on the image of farmed fish is also discussed as a pathway for maintaining and improving aquaculture's positive image in the future.},
  author       = {Altintzoglou, Themistoklis and Verbeke, Wim and Vanhonacker, Filiep and Luten, Joop},
  issn         = {1049-8850},
  journal      = {JOURNAL OF AQUATIC FOOD PRODUCT TECHNOLOGY},
  keyword      = {fish origin,communication,information,QUALITY,perception,OMEGA-3-FATTY-ACIDS,MERCURY,WELFARE,consumer,aquaculture},
  language     = {eng},
  number       = {2},
  pages        = {103--119},
  title        = {The image of fish from aquaculture among Europeans: impact of exposure to balanced information},
  url          = {http://dx.doi.org/10.1080/10498850.2010.492093},
  volume       = {19},
  year         = {2010},
}

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