@article{01KBDB27XDK4NPJMTZF5CDDHQA,
  abstract     = {{To mitigate the potential harm caused by (over)consumption of animal-based foods, it is advisable to adopt a diet that emphasizes plant-based foods. However, it can
be quite challenging for consumers to make such a change. The current research aims to investigate the opportunities for this transition in food consumption by
examining the influence of consumption context (e.g., meal occasion, physical setting, and social environment), food category, and its interaction with dietary
lifestyle (e.g., omnivore, flexitarian, and vegetarian) on the willingness to choose plant-based analogs instead of animal-based foods. To address this, a self-reported
24 h online food consumption recall survey was conducted in Flanders, Belgium. Participants (N = 2052) were asked to indicate which foods and beverages they had
consumed in the previous 24 h from a predefined list of possible food categories. For each product reported, participants had to describe the context of consumption
(location, social environment, time of day). For each animal-based food (e.g., meat, fish, dairy, and eggs) listed, participants had to answer to what extent they would
be willing to substitute the listed product for a plant-based analog consumed in the described consumption context. The current research suggests differences in the
willingness to replace animal-based food products with plant-based analogs based on food category, dietary lifestyle, their interaction, meal occasion and physical
setting. These findings may be of interest to retailers, marketers, and policymakers who could use the knowledge gained to inform their communications and develop
more effective behavioral interventions}},
  articleno    = {{108396}},
  author       = {{Coucke, Nicky and Slabbinck, Hendrik and Vermeir, Iris}},
  issn         = {{1095-8304}},
  journal      = {{APPETITE}},
  language     = {{eng}},
  pages        = {{10}},
  title        = {{The influence of food category, dietary lifestyle, and consumption context on willingness to substitute animal-based food products with plant-based analogs}},
  url          = {{http://doi.org/10.1016/j.appet.2025.108396}},
  volume       = {{218}},
  year         = {{2025}},
}

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