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Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior

Patrick De Pelsmacker, Gudrun Roose (UGent) and Cristian Buzeta
(2026) Digital Advertising Theory.
Author
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Citation

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MLA
De Pelsmacker, Patrick, et al. “Hybrid Pathways to Persuasion : Integrating Online and Offline Advertising and Consumer Behavior.” Digital Advertising Theory, edited by Shelly Rodgers and Esther Thorson, 4th ed., Taylor & Francis Group, 2026.
APA
De Pelsmacker, P., Roose, G., & Buzeta, C. (2026). Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior. In S. Rodgers & E. Thorson (Eds.), Digital Advertising Theory (4th ed.). Taylor & Francis Group.
Chicago author-date
De Pelsmacker, Patrick, Gudrun Roose, and Cristian Buzeta. 2026. “Hybrid Pathways to Persuasion : Integrating Online and Offline Advertising and Consumer Behavior.” In Digital Advertising Theory, edited by Shelly Rodgers and Esther Thorson, 4th ed. Taylor & Francis Group.
Chicago author-date (all authors)
De Pelsmacker, Patrick, Gudrun Roose, and Cristian Buzeta. 2026. “Hybrid Pathways to Persuasion : Integrating Online and Offline Advertising and Consumer Behavior.” In Digital Advertising Theory, ed by. Shelly Rodgers and Esther Thorson. 4th ed. Taylor & Francis Group.
Vancouver
1.
De Pelsmacker P, Roose G, Buzeta C. Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior. In: Rodgers S, Thorson E, editors. Digital Advertising Theory. 4th ed. Taylor & Francis Group; 2026.
IEEE
[1]
P. De Pelsmacker, G. Roose, and C. Buzeta, “Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior,” in Digital Advertising Theory, 4th ed., S. Rodgers and E. Thorson, Eds. Taylor & Francis Group, 2026.
@incollection{01K9C2A79VGKW1MSJCCAR1AS5Y,
  author       = {{De Pelsmacker, Patrick and Roose, Gudrun and Buzeta, Cristian}},
  booktitle    = {{Digital Advertising Theory}},
  editor       = {{Rodgers, Shelly and Thorson, Esther}},
  language     = {{eng}},
  pages        = {{46}},
  publisher    = {{Taylor & Francis Group}},
  title        = {{Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior}},
  year         = {{2026}},
}