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‘Vivre l’époque’ : a relational reading of mood, selfhood and feminist world-making in the work of Sonia Rykiel

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Abstract
This article aims to recontextualize the work of French fashion designer Sonia Rykiel from an affiliative point of view by disentangling the various relations caught up in the materialization of her designs. In her démode manifesto from 1977, Rykiel states that her design practice was a way of ‘translating the political mood of the day’, a statement against fashion’s time-based hierarchies of trends and diktats. Through a concentric, relational reading of these creations, informed by mood theory, as well as feminist notions related to the sociocultural milieu of Rykiel, such as Hélène Cixous’s notion of écriture feminine and Antoinette Fouque’s libido creandi, the article aims to draw out the importance of a relational perspective for fashion studies. By elucidating how a design poetic can express the changes in mood of a certain time, place and sociocultural milieu, we can understand how it can, in turn, affect this milieu and its mood.
Keywords
fashion studies, feminism, Sonia Rykiel, Hélène Cixous, fashion design, mood theory, démode, affiliative fashion, motherhood, écriture feminine;, fashion theory, feminist theory

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MLA
Van Godtsenhoven, Karen. “’Vivre l’époque’ : A Relational Reading of Mood, Selfhood and Feminist World-Making in the Work of Sonia Rykiel.” INTERNATIONAL JOURNAL OF FASHION STUDIES, vol. 12, no. 2, 2025, pp. 197–215, doi:10.1386/infs_00137_1.
APA
Van Godtsenhoven, K. (2025). ’Vivre l’époque’ : a relational reading of mood, selfhood and feminist world-making in the work of Sonia Rykiel. INTERNATIONAL JOURNAL OF FASHION STUDIES, 12(2), 197–215. https://doi.org/10.1386/infs_00137_1
Chicago author-date
Van Godtsenhoven, Karen. 2025. “’Vivre l’époque’ : A Relational Reading of Mood, Selfhood and Feminist World-Making in the Work of Sonia Rykiel.” INTERNATIONAL JOURNAL OF FASHION STUDIES 12 (2): 197–215. https://doi.org/10.1386/infs_00137_1.
Chicago author-date (all authors)
Van Godtsenhoven, Karen. 2025. “’Vivre l’époque’ : A Relational Reading of Mood, Selfhood and Feminist World-Making in the Work of Sonia Rykiel.” INTERNATIONAL JOURNAL OF FASHION STUDIES 12 (2): 197–215. doi:10.1386/infs_00137_1.
Vancouver
1.
Van Godtsenhoven K. ’Vivre l’époque’ : a relational reading of mood, selfhood and feminist world-making in the work of Sonia Rykiel. INTERNATIONAL JOURNAL OF FASHION STUDIES. 2025;12(2):197–215.
IEEE
[1]
K. Van Godtsenhoven, “’Vivre l’époque’ : a relational reading of mood, selfhood and feminist world-making in the work of Sonia Rykiel,” INTERNATIONAL JOURNAL OF FASHION STUDIES, vol. 12, no. 2, pp. 197–215, 2025.
@article{01K8N295ZAKDXNJWQ1WK15Q30T,
  abstract     = {{This article aims to recontextualize the work of French fashion designer Sonia Rykiel from an affiliative point of view by disentangling the various relations caught up in the materialization of her designs. In her démode manifesto from 1977, Rykiel states that her design practice was a way of ‘translating the political mood of the day’, a statement against fashion’s time-based hierarchies of trends and diktats. Through a concentric, relational reading of these creations, informed by mood theory, as well as feminist notions related to the sociocultural milieu of Rykiel, such as Hélène Cixous’s notion of écriture feminine and Antoinette Fouque’s libido creandi, the article aims to draw out the importance of a relational perspective for fashion studies. By elucidating how a design poetic can express the changes in mood of a certain time, place and sociocultural milieu, we can understand how it can, in turn, affect this milieu and its mood.}},
  author       = {{Van Godtsenhoven, Karen}},
  issn         = {{2051-7106}},
  journal      = {{INTERNATIONAL JOURNAL OF FASHION STUDIES}},
  keywords     = {{fashion studies,feminism,Sonia Rykiel,Hélène Cixous,fashion design,mood theory,démode,affiliative fashion,motherhood,écriture feminine;,fashion theory,feminist theory}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{197--215}},
  title        = {{‘Vivre l’époque’ : a relational reading of mood, selfhood and feminist world-making in the work of Sonia Rykiel}},
  url          = {{http://doi.org/10.1386/infs_00137_1}},
  volume       = {{12}},
  year         = {{2025}},
}

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