@inproceedings{01JW8D07ZY714F1H9M3VRH2K00,
  abstract     = {{Objective

In the context of global talent shortages, employers increasingly compete with each other in the War for Talent. In order to attract and retain skilled workers, organizations are compelled to innovate and adapt their recruitment strategy to the changing working conditions and expectations of both employees and potential applicants. To future-proof recruitment strategies, organizations therefore increasingly have to consider potential applicants’ and employees’ well-being within their employer branding, i.e., the process of creating an attractive and unique image of the organization as an employer. Hence, the purpose of this study is to synthesize the extant research on the relationship between employer brand(ing) and well-being, as well as proposing several avenues for future research. 

Methods

We searched Web of Science and Scopus to identify relevant literature. Eligible studies included empirical studies investigating the relationship between employer brand(ing) and employee well-being. In total, 36 articles fit our inclusion criteria. 

Results

Our findings reveal that in general, employer brand perceptions and employer branding are positively associated with outcomes such as job satisfaction, employee engagement, and positive affect. Moreover, we find that the current literature is limited to mostly cross-sectional research and research with a focus on employees’ perceptions of the employer brand. Based on this, we argue that future research should consider other methodological approaches and should also focus on potential applicants, the process of employer branding, and a broader vision of well-being.

Conclusions

This paper contributes to the employer branding and well-being literature by departing from the predominant organizational attractiveness approach to employer branding. The results of this study therefore offer insights for scholars to consider new avenues and important research gaps in employer branding and employee well-being research. The findings of this study may also inform practitioners on the added value of incorporating employee well-being within employer branding strategies.}},
  author       = {{Dierickx, Lucas and Van Hoye, Greet and Kozusznik, Gosia}},
  booktitle    = {{22nd European Congress of Work and Organisational Psychology (EAWOP 2025),  Book of abstracts}},
  language     = {{eng}},
  location     = {{Prague, Czech Republic}},
  pages        = {{1}},
  publisher    = {{European Association of Work and Organizational Psychology (EAWOP)}},
  title        = {{Bridging employer branding and employee well-being : a systematic review of the literature}},
  year         = {{2025}},
}