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Luxury in the circular economy : an engagement journey perspective

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Abstract
How to engage consumers with circular economy principles in the luxury industry? To answer this question, this paper focuses on the engagement journey of consumers embracing circular luxury. Drawing from a life story interview approach with consumers of second-hand luxury fashion, we identify three engagement journeys: (1) the price-sensitive journey, (2) the uniqueness journey, and (3) the sustainability journey-each characterized by specific motives (ranging from self-interest in the form of searching for lower prices to more altruistic motives concerning keeping products in use) and manifestations of engagement (ranging from nonbehavioral to behavioral engagement with circular luxury) in response to firm-controlled and non-firm-controlled touchpoints. The findings carry important implications for both companies and society as they show how a more ethical consumption behavior can be encouraged in the luxury industry.
Keywords
circular economy, customer journey, engagement, luxury, sustainability, CONSUMERS CARE, VALUE CREATION, FASHION, SUSTAINABILITY, 2ND-HAND, DETERMINANTS, PRODUCTS, PURCHASE, LOGIC, PRADA

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Citation

Please use this url to cite or link to this publication:

MLA
Holmqvist, Jonas, et al. “Luxury in the Circular Economy : An Engagement Journey Perspective.” JOURNAL OF CONSUMER BEHAVIOUR, 2025, doi:10.1002/cb.2460.
APA
Holmqvist, J., Berger, C., De Keyser, A., & Verleye, K. (2025). Luxury in the circular economy : an engagement journey perspective. JOURNAL OF CONSUMER BEHAVIOUR. https://doi.org/10.1002/cb.2460
Chicago author-date
Holmqvist, Jonas, Charlène Berger, Arne De Keyser, and Katrien Verleye. 2025. “Luxury in the Circular Economy : An Engagement Journey Perspective.” JOURNAL OF CONSUMER BEHAVIOUR. https://doi.org/10.1002/cb.2460.
Chicago author-date (all authors)
Holmqvist, Jonas, Charlène Berger, Arne De Keyser, and Katrien Verleye. 2025. “Luxury in the Circular Economy : An Engagement Journey Perspective.” JOURNAL OF CONSUMER BEHAVIOUR. doi:10.1002/cb.2460.
Vancouver
1.
Holmqvist J, Berger C, De Keyser A, Verleye K. Luxury in the circular economy : an engagement journey perspective. JOURNAL OF CONSUMER BEHAVIOUR. 2025;
IEEE
[1]
J. Holmqvist, C. Berger, A. De Keyser, and K. Verleye, “Luxury in the circular economy : an engagement journey perspective,” JOURNAL OF CONSUMER BEHAVIOUR, 2025.
@article{01JR82GYEZR001B590EJCBE3DE,
  abstract     = {{How to engage consumers with circular economy principles in the luxury industry? To answer this question, this paper focuses on the engagement journey of consumers embracing circular luxury. Drawing from a life story interview approach with consumers of second-hand luxury fashion, we identify three engagement journeys: (1) the price-sensitive journey, (2) the uniqueness journey, and (3) the sustainability journey-each characterized by specific motives (ranging from self-interest in the form of searching for lower prices to more altruistic motives concerning keeping products in use) and manifestations of engagement (ranging from nonbehavioral to behavioral engagement with circular luxury) in response to firm-controlled and non-firm-controlled touchpoints. The findings carry important implications for both companies and society as they show how a more ethical consumption behavior can be encouraged in the luxury industry.}},
  author       = {{Holmqvist, Jonas and Berger, Charlène and De Keyser, Arne and Verleye, Katrien}},
  issn         = {{1472-0817}},
  journal      = {{JOURNAL OF CONSUMER BEHAVIOUR}},
  keywords     = {{circular economy,customer journey,engagement,luxury,sustainability,CONSUMERS CARE,VALUE CREATION,FASHION,SUSTAINABILITY,2ND-HAND,DETERMINANTS,PRODUCTS,PURCHASE,LOGIC,PRADA}},
  language     = {{eng}},
  pages        = {{12}},
  title        = {{Luxury in the circular economy : an engagement journey perspective}},
  url          = {{http://doi.org/10.1002/cb.2460}},
  year         = {{2025}},
}

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