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Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors

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Abstract
Social media influencers increasingly monetize the portrayal of their underaged child(ren) on social media (Ågren, 2022; Blum-Ross & Livingstone, 2017; Van den Abeele et al., 2023). The children contribute to the digital capital of parent influencers as they make the sharing of parenting experiences more authentic and trustworthy (Ågren, 2022). Sharing intimate details of one’s private life is crucial for a successful influencer status (Abidin, 2015). Parent influencers therefore heavily post images and stories videos of their adorable children, , a practice known as ‘influencer sharenting’, using their own influencer profiles or creating separate profiles for their family or children , a practice known as ‘influencer sharenting’ (Abidin, 2015; Saragoza, 2019; Van den Abeele et al., 2024). However, this practice of sharing personal or sensitive information of children on the internet can have negative side-effects, such as privacy violations and criminal use of the shared content (Ong et al., 2022). The monetization of sharenting through the portrayal of children in sponsored content additionally raises concerns regarding child labor and the commercial exploitation of the child, and is increasingly being criticized (Saragoza, 2019; Van Der Hof et al., 2020). Interventions that raise awareness on the hazards of sharenting behaviors and motivate parents to adopt mindful sharenting tactics are scarce (Williams-Ceci et al., 2021) and academic research that specifically focuses on influencer sharenting interventions are to the best of our knowledge non-existent. The main objective of the current study therefore is to develop and evaluate an intervention specifically designed to address the influencer sharenting behaviors of influencer parents. To achieve this goal, we undertook three important steps: (1) identifying beneficial mindful sharenting practices and barriers to their adoption within an influencer context, (2) developing the intervention, and (3) testing its effectiveness.

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Citation

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MLA
Hudders, Liselot, et al. “Little Stars, Big Troubles? Testing the Effectiveness of an Influencer Sharenting Intervention to Promote Mindful Sharenting Behaviors.” Annual Conference of Association of Internet Researchers, Abstracts, 2024.
APA
Hudders, L., Beuckels, E., Van den Abeele, E., Vanwesenbeeck, I., De Jans, S., & de Brabandere, M. (2024). Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors. Annual Conference of Association of Internet Researchers, Abstracts. Presented at the Annual Conference of Association of Internet Researchers, Sheffield, the UK.
Chicago author-date
Hudders, Liselot, Emma Beuckels, Elisabeth Van den Abeele, Ini Vanwesenbeeck, Steffi De Jans, and Marloes de Brabandere. 2024. “Little Stars, Big Troubles? Testing the Effectiveness of an Influencer Sharenting Intervention to Promote Mindful Sharenting Behaviors.” In Annual Conference of Association of Internet Researchers, Abstracts.
Chicago author-date (all authors)
Hudders, Liselot, Emma Beuckels, Elisabeth Van den Abeele, Ini Vanwesenbeeck, Steffi De Jans, and Marloes de Brabandere. 2024. “Little Stars, Big Troubles? Testing the Effectiveness of an Influencer Sharenting Intervention to Promote Mindful Sharenting Behaviors.” In Annual Conference of Association of Internet Researchers, Abstracts.
Vancouver
1.
Hudders L, Beuckels E, Van den Abeele E, Vanwesenbeeck I, De Jans S, de Brabandere M. Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors. In: Annual Conference of Association of Internet Researchers, Abstracts. 2024.
IEEE
[1]
L. Hudders, E. Beuckels, E. Van den Abeele, I. Vanwesenbeeck, S. De Jans, and M. de Brabandere, “Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors,” in Annual Conference of Association of Internet Researchers, Abstracts, Sheffield, the UK, 2024.
@inproceedings{01JNKQXSGTXV95QSKYEXQN3XCK,
  abstract     = {{Social media influencers increasingly monetize the portrayal of their underaged child(ren) on social media (Ågren, 2022; Blum-Ross & Livingstone, 2017; Van den Abeele et al., 2023). The children contribute to the digital capital of parent influencers as they make the sharing of  parenting experiences more authentic and trustworthy (Ågren, 2022). Sharing intimate details of one’s private life is crucial for a successful influencer status (Abidin, 2015). Parent influencers therefore heavily post images and stories videos of their adorable children, , a practice known as ‘influencer sharenting’, using their own influencer profiles or creating separate profiles for their family or children , a practice known as ‘influencer sharenting’ (Abidin, 2015; Saragoza, 2019; Van den Abeele et al., 2024). However, this practice of sharing personal or sensitive information of children on the internet can have negative side-effects, such as privacy violations and criminal use of the shared content (Ong et al., 2022). The monetization of sharenting through the portrayal of children in sponsored content additionally raises concerns regarding child labor and the commercial exploitation of the child, and is increasingly being criticized (Saragoza, 2019; Van Der Hof et al., 2020). 

Interventions that raise awareness on the hazards of sharenting behaviors and motivate parents to adopt mindful sharenting tactics are scarce (Williams-Ceci et al., 2021) and academic research that specifically focuses on influencer sharenting interventions are to the best of our knowledge non-existent. The main objective of the current study therefore is to develop and evaluate an intervention specifically designed to address the influencer sharenting behaviors of influencer parents. To achieve this goal, we undertook three important steps: (1) identifying beneficial mindful sharenting practices and barriers to their adoption within an influencer context, (2) developing the intervention, and (3) testing its effectiveness.}},
  author       = {{Hudders, Liselot and Beuckels, Emma and Van den Abeele, Elisabeth and Vanwesenbeeck, Ini and De Jans, Steffi and de Brabandere, Marloes}},
  booktitle    = {{Annual Conference of Association of Internet Researchers, Abstracts}},
  language     = {{eng}},
  location     = {{Sheffield, the UK}},
  title        = {{Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors}},
  year         = {{2024}},
}