Between minimal standards and national variation : minimum harmonisation of advertising rules
- Author
- Nadia Feci (UGent) and Peggy Valcke
- Organization
- Abstract
- Central to this book chapter is the interplay between the minimum standards on commercial communication in the Audiovisual Media Services Directive (AVMSD) and national variations in this regard. This chapter aims to illustrate the implications and challenges pertaining to the minimum harmonisation approach underlying the AVMSD, in particular in light of the new players in the audiovisual media field. After touching upon the AVMSD's minimum standards regarding commercial communication and the goals pursued by them, this chapter focuses on the extension of the scope of the Directive to video-sharing platforms (VSPs) and user-generated content (UGC). Based on an evaluation of the minimum standards in light of these changes, a number of challenges posed to minimum harmonisation are identified. The next sections respectively discuss alternative regulatory instruments and enforcement through the lens of minimum harmonisation. The chapter concludes with the advantages and disadvantages of minimum harmonisation in the dynamic audiovisual media market of today.
Downloads
-
(...).pdf
- full text (Published version)
- |
- UGent only
- |
- |
- 184.21 KB
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-01JN1FPGGJVTGHBTG0KMGA56FN
- MLA
- Feci, Nadia, and Peggy Valcke. “Between Minimal Standards and National Variation : Minimum Harmonisation of Advertising Rules.” European Audiovisual Policy in Transition, edited by Heritiana Ranaivoson et al., Routledge, 2023, pp. 56–74, doi:10.4324/9781003262732-6.
- APA
- Feci, N., & Valcke, P. (2023). Between minimal standards and national variation : minimum harmonisation of advertising rules. In H. Ranaivoson, S. Broughton Micova, & T. Raats (Eds.), European audiovisual policy in transition (pp. 56–74). https://doi.org/10.4324/9781003262732-6
- Chicago author-date
- Feci, Nadia, and Peggy Valcke. 2023. “Between Minimal Standards and National Variation : Minimum Harmonisation of Advertising Rules.” In European Audiovisual Policy in Transition, edited by Heritiana Ranaivoson, Sally Broughton Micova, and Tim Raats, 56–74. London: Routledge. https://doi.org/10.4324/9781003262732-6.
- Chicago author-date (all authors)
- Feci, Nadia, and Peggy Valcke. 2023. “Between Minimal Standards and National Variation : Minimum Harmonisation of Advertising Rules.” In European Audiovisual Policy in Transition, ed by. Heritiana Ranaivoson, Sally Broughton Micova, and Tim Raats, 56–74. London: Routledge. doi:10.4324/9781003262732-6.
- Vancouver
- 1.Feci N, Valcke P. Between minimal standards and national variation : minimum harmonisation of advertising rules. In: Ranaivoson H, Broughton Micova S, Raats T, editors. European audiovisual policy in transition. London: Routledge; 2023. p. 56–74.
- IEEE
- [1]N. Feci and P. Valcke, “Between minimal standards and national variation : minimum harmonisation of advertising rules,” in European audiovisual policy in transition, H. Ranaivoson, S. Broughton Micova, and T. Raats, Eds. London: Routledge, 2023, pp. 56–74.
@incollection{01JN1FPGGJVTGHBTG0KMGA56FN,
abstract = {{Central to this book chapter is the interplay between the minimum standards on commercial communication in the Audiovisual Media Services Directive (AVMSD) and national variations in this regard. This chapter aims to illustrate the implications and challenges pertaining to the minimum harmonisation approach underlying the AVMSD, in particular in light of the new players in the audiovisual media field. After touching upon the AVMSD's minimum standards regarding commercial communication and the goals pursued by them, this chapter focuses on the extension of the scope of the Directive to video-sharing platforms (VSPs) and user-generated content (UGC). Based on an evaluation of the minimum standards in light of these changes, a number of challenges posed to minimum harmonisation are identified. The next sections respectively discuss alternative regulatory instruments and enforcement through the lens of minimum harmonisation. The chapter concludes with the advantages and disadvantages of minimum harmonisation in the dynamic audiovisual media market of today.}},
author = {{Feci, Nadia and Valcke, Peggy}},
booktitle = {{European audiovisual policy in transition}},
editor = {{Ranaivoson, Heritiana and Broughton Micova, Sally and Raats, Tim}},
isbn = {{9781032184487}},
language = {{eng}},
pages = {{56--74}},
publisher = {{Routledge}},
title = {{Between minimal standards and national variation : minimum harmonisation of advertising rules}},
url = {{http://doi.org/10.4324/9781003262732-6}},
year = {{2023}},
}
- Altmetric
- View in Altmetric