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Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes

Steffi De Jans (UGent) , Liselot Hudders (UGent) and Bram Constandt (UGent)
(2024) American Academy of Advertising Conference 2024, Abstracts.
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MLA
De Jans, Steffi, et al. “Assessing the Impact of Gambling Sports Sponsorships on Consumer Perceptions : Two Experimental Studies on Gambling, Brand and Team Outcomes.” American Academy of Advertising Conference 2024, Abstracts, 2024.
APA
De Jans, S., Hudders, L., & Constandt, B. (2024). Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes. American Academy of Advertising Conference 2024, Abstracts. Presented at the American Academy of Advertising Conference, Portland, USA.
Chicago author-date
De Jans, Steffi, Liselot Hudders, and Bram Constandt. 2024. “Assessing the Impact of Gambling Sports Sponsorships on Consumer Perceptions : Two Experimental Studies on Gambling, Brand and Team Outcomes.” In American Academy of Advertising Conference 2024, Abstracts.
Chicago author-date (all authors)
De Jans, Steffi, Liselot Hudders, and Bram Constandt. 2024. “Assessing the Impact of Gambling Sports Sponsorships on Consumer Perceptions : Two Experimental Studies on Gambling, Brand and Team Outcomes.” In American Academy of Advertising Conference 2024, Abstracts.
Vancouver
1.
De Jans S, Hudders L, Constandt B. Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes. In: American Academy of Advertising Conference 2024, Abstracts. 2024.
IEEE
[1]
S. De Jans, L. Hudders, and B. Constandt, “Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes,” in American Academy of Advertising Conference 2024, Abstracts, Portland, USA, 2024.
@inproceedings{01JDKY6ZV4FJ9BY79CRPQGZ4ZV,
  author       = {{De Jans, Steffi and Hudders, Liselot and Constandt, Bram}},
  booktitle    = {{American Academy of Advertising Conference 2024, Abstracts}},
  language     = {{eng}},
  location     = {{Portland, USA}},
  title        = {{Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes}},
  year         = {{2024}},
}