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Great Scott! Adaptive dynamics of the Scott Pilgrim franchise from the comics to the Netflix series

(2023) FUNES. 7(1). p.121-139
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Abstract
This article investigates the franchise that originated from Bryan Lee O’Malley’s Scott Pilgrim comics series (2004-2010) and continued with a film adaptation (Scott Pilgrim vs. the World, 2010, Edgar Wright) and the recent animated Netflix series Scott Pilgrim Takes Off (2023). Scott Pilgrim’s narrative ecosystem unfolds across various media, displaying heterogeneous characteristics regarding production structures, forms, and content. Indeed, the franchise also features several spinoffs: a short-lived mobile comic, a beat ‘em up video game, and a card game. While surveying its medial articulation, I will discuss its appeal to hypermediacy mechanisms, both interweaving references between the components of the franchise and connecting it with music and gaming cultures; and its content, examining the progressive reworking of its storyworld, its alignment with diverse genres and imaginaries, and the way its unfolding aims to adapt and resonate with varied audiences and cater to their cultural preferences and consumption patterns.
Keywords
comics studies, Narrative Ecosystem, Transmedial Narratology, Hypermediacy, Imaginary, diversity, TV series

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Citation

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MLA
Busi Rizzi, Giorgio. “Great Scott! Adaptive Dynamics of the Scott Pilgrim Franchise from the Comics to the Netflix Series.” FUNES, edited by Mario Tirino, vol. 7, no. 1, 2023, pp. 121–39, doi:10.6093/2532-6732/11192.
APA
Busi Rizzi, G. (2023). Great Scott! Adaptive dynamics of the Scott Pilgrim franchise from the comics to the Netflix series. FUNES, 7(1), 121–139. https://doi.org/10.6093/2532-6732/11192
Chicago author-date
Busi Rizzi, Giorgio. 2023. “Great Scott! Adaptive Dynamics of the Scott Pilgrim Franchise from the Comics to the Netflix Series.” Edited by Mario Tirino. FUNES 7 (1): 121–39. https://doi.org/10.6093/2532-6732/11192.
Chicago author-date (all authors)
Busi Rizzi, Giorgio. 2023. “Great Scott! Adaptive Dynamics of the Scott Pilgrim Franchise from the Comics to the Netflix Series.” Ed by. Mario Tirino. FUNES 7 (1): 121–139. doi:10.6093/2532-6732/11192.
Vancouver
1.
Busi Rizzi G. Great Scott! Adaptive dynamics of the Scott Pilgrim franchise from the comics to the Netflix series. Tirino M, editor. FUNES. 2023;7(1):121–39.
IEEE
[1]
G. Busi Rizzi, “Great Scott! Adaptive dynamics of the Scott Pilgrim franchise from the comics to the Netflix series,” FUNES, vol. 7, no. 1, pp. 121–139, 2023.
@article{01JCDK2NHP0YNTEREYJS4BDCH1,
  abstract     = {{This article investigates the franchise that originated from Bryan Lee O’Malley’s Scott Pilgrim comics series (2004-2010) and continued with a film adaptation (Scott Pilgrim vs. the World, 2010, Edgar Wright) and the recent animated Netflix series Scott Pilgrim Takes Off (2023). Scott Pilgrim’s narrative ecosystem unfolds across various media, displaying heterogeneous characteristics regarding production structures, forms, and content. Indeed, the franchise also features several spinoffs: a short-lived mobile comic, a beat ‘em up video game, and a card game. While surveying its medial articulation, I will discuss its appeal to hypermediacy mechanisms, both interweaving references between the components of the franchise and connecting it with music and gaming cultures; and its content, examining the progressive reworking of its storyworld, its alignment with diverse genres and imaginaries, and the way its unfolding aims to adapt and resonate with varied audiences and cater to their cultural preferences and consumption patterns.}},
  author       = {{Busi Rizzi, Giorgio}},
  editor       = {{Tirino, Mario}},
  issn         = {{2532-6732}},
  journal      = {{FUNES}},
  keywords     = {{comics studies,Narrative Ecosystem,Transmedial Narratology,Hypermediacy,Imaginary,diversity,TV series}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{121--139}},
  title        = {{Great Scott! Adaptive dynamics of the Scott Pilgrim franchise from the comics to the Netflix series}},
  url          = {{http://doi.org/10.6093/2532-6732/11192}},
  volume       = {{7}},
  year         = {{2023}},
}

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