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Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

Julie Kerckaert (UGent)
(2024) Social media influencers and the #Law. p.1-31
Author
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Abstract
This chapter examines the extent to which social media influencers are subject to the rules on unfair commercial practices when they promote third-party traders’ products to their followers. In addition, this chapter explores how the rules on unfair commercial practices, in so far as they apply, may deal with the disclosure issue, which remains one of the main concerns regarding influencers.
Keywords
consumer law, consumer protection, unfair commercial practices, influencers, influencer marketing, social media

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Citation

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MLA
Kerckaert, Julie. “Influencer Marketing Meets Consumer Protection : The Role of the Rules on Unfair Commercial Practices in Regulating Social Media Influencers.” Social Media Influencers and the #Law, edited by Julie Kerckaert and Simon Geiregat, LeA Publishers, 2024, pp. 1–31.
APA
Kerckaert, J. (2024). Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers. In J. Kerckaert & S. Geiregat (Eds.), Social media influencers and the #Law (pp. 1–31). Leuven: LeA Publishers.
Chicago author-date
Kerckaert, Julie. 2024. “Influencer Marketing Meets Consumer Protection : The Role of the Rules on Unfair Commercial Practices in Regulating Social Media Influencers.” In Social Media Influencers and the #Law, edited by Julie Kerckaert and Simon Geiregat, 1–31. Leuven: LeA Publishers.
Chicago author-date (all authors)
Kerckaert, Julie. 2024. “Influencer Marketing Meets Consumer Protection : The Role of the Rules on Unfair Commercial Practices in Regulating Social Media Influencers.” In Social Media Influencers and the #Law, ed by. Julie Kerckaert and Simon Geiregat, 1–31. Leuven: LeA Publishers.
Vancouver
1.
Kerckaert J. Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers. In: Kerckaert J, Geiregat S, editors. Social media influencers and the #Law. Leuven: LeA Publishers; 2024. p. 1–31.
IEEE
[1]
J. Kerckaert, “Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers,” in Social media influencers and the #Law, J. Kerckaert and S. Geiregat, Eds. Leuven: LeA Publishers, 2024, pp. 1–31.
@incollection{01J0QVP87ZAABKFFVZ79CCFAMM,
  abstract     = {{This chapter examines the extent to which social media influencers are subject to the rules on unfair commercial practices when they promote third-party traders’ products to their followers. In addition, this chapter explores how the rules on unfair commercial practices, in so far as they apply, may deal with the disclosure issue, which remains one of the main concerns regarding influencers.}},
  author       = {{Kerckaert, Julie}},
  booktitle    = {{Social media influencers and the #Law}},
  editor       = {{Kerckaert, Julie and Geiregat, Simon}},
  isbn         = {{9789464662207}},
  keywords     = {{consumer law,consumer protection,unfair commercial practices,influencers,influencer marketing,social media}},
  language     = {{eng}},
  pages        = {{1--31}},
  publisher    = {{LeA Publishers}},
  title        = {{Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers}},
  year         = {{2024}},
}