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Understanding perceived performance impacts of mobile phone use among smallholders in Uganda : the influence of task-technology fit and current use

Nathaline Onek Aparo (UGent) , Alice Onek Atimango (UGent) , Walter Odongo (UGent) and Hans De Steur (UGent)
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Abstract
This study evaluated the factors influencing the perceived performance impact (PPI) of mobile phone use in agriculture. Based on the Technology-to-Performance chain (TPC) model, an interviewer-administered cross-sectional survey was conducted among 250 smallholder farmers in Uganda. Descriptive statistics were generated in SPSS to characterise the respondents and partial least squares structural equation modelling (PLS-SEM) was conducted in SmartPLS 4 to predict the hypothesised relationships. The results show that both perceived task Technology fit (PTTF) and current mobile phone use predict PPI, with PTTF being a stronger predictor of PPI. PTTF is best explained by task characteristics, while respondents' current mobile phone use is strongly influenced by social norm. This study advances the TPC model and contributes to understanding the factors and strategies that can be leveraged to enhance perceived performance impacts of mobile phones among smallholders. They are useful for researchers, policy makers, mobile phone application developers and agricultural practitioners.
Keywords
Agricultural and Biological Sciences (miscellaneous), Food Science, utilization, Uganda, Mobile phone technology, perceived performance impact, smallholders, task-technology fit, technology-to-performance chain model, ACCEPTANCE MODEL, MEASUREMENT INVARIANCE, BEHAVIORAL INTENTION, INFORMATION, FARMERS, EXTENSION, VALIDITY, SYSTEMS, SCALE, EASE

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MLA
Aparo, Nathaline Onek, et al. “Understanding Perceived Performance Impacts of Mobile Phone Use among Smallholders in Uganda : The Influence of Task-Technology Fit and Current Use.” COGENT FOOD & AGRICULTURE, vol. 10, no. 1, 2024, doi:10.1080/23311932.2024.2333319.
APA
Aparo, N. O., Atimango, A. O., Odongo, W., & De Steur, H. (2024). Understanding perceived performance impacts of mobile phone use among smallholders in Uganda : the influence of task-technology fit and current use. COGENT FOOD & AGRICULTURE, 10(1). https://doi.org/10.1080/23311932.2024.2333319
Chicago author-date
Aparo, Nathaline Onek, Alice Onek Atimango, Walter Odongo, and Hans De Steur. 2024. “Understanding Perceived Performance Impacts of Mobile Phone Use among Smallholders in Uganda : The Influence of Task-Technology Fit and Current Use.” COGENT FOOD & AGRICULTURE 10 (1). https://doi.org/10.1080/23311932.2024.2333319.
Chicago author-date (all authors)
Aparo, Nathaline Onek, Alice Onek Atimango, Walter Odongo, and Hans De Steur. 2024. “Understanding Perceived Performance Impacts of Mobile Phone Use among Smallholders in Uganda : The Influence of Task-Technology Fit and Current Use.” COGENT FOOD & AGRICULTURE 10 (1). doi:10.1080/23311932.2024.2333319.
Vancouver
1.
Aparo NO, Atimango AO, Odongo W, De Steur H. Understanding perceived performance impacts of mobile phone use among smallholders in Uganda : the influence of task-technology fit and current use. COGENT FOOD & AGRICULTURE. 2024;10(1).
IEEE
[1]
N. O. Aparo, A. O. Atimango, W. Odongo, and H. De Steur, “Understanding perceived performance impacts of mobile phone use among smallholders in Uganda : the influence of task-technology fit and current use,” COGENT FOOD & AGRICULTURE, vol. 10, no. 1, 2024.
@article{01HVNJE8E1HATCC5FFX87VGFW0,
  abstract     = {{This study evaluated the factors influencing the perceived performance impact (PPI) of mobile phone use in agriculture. Based on the Technology-to-Performance chain (TPC) model, an interviewer-administered cross-sectional survey was conducted among 250 smallholder farmers in Uganda. Descriptive statistics were generated in SPSS to characterise the respondents and partial least squares structural equation modelling (PLS-SEM) was conducted in SmartPLS 4 to predict the hypothesised relationships. The results show that both perceived task Technology fit (PTTF) and current mobile phone use predict PPI, with PTTF being a stronger predictor of PPI. PTTF is best explained by task characteristics, while respondents' current mobile phone use is strongly influenced by social norm. This study advances the TPC model and contributes to understanding the factors and strategies that can be leveraged to enhance perceived performance impacts of mobile phones among smallholders. They are useful for researchers, policy makers, mobile phone application developers and agricultural practitioners.}},
  articleno    = {{2333319}},
  author       = {{Aparo, Nathaline Onek and Atimango, Alice Onek and Odongo, Walter and De Steur, Hans}},
  issn         = {{2331-1932}},
  journal      = {{COGENT FOOD & AGRICULTURE}},
  keywords     = {{Agricultural and Biological Sciences (miscellaneous),Food Science,utilization,Uganda,Mobile phone technology,perceived performance impact,smallholders,task-technology fit,technology-to-performance chain model,ACCEPTANCE MODEL,MEASUREMENT INVARIANCE,BEHAVIORAL INTENTION,INFORMATION,FARMERS,EXTENSION,VALIDITY,SYSTEMS,SCALE,EASE}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{20}},
  title        = {{Understanding perceived performance impacts of mobile phone use among smallholders in Uganda : the influence of task-technology fit and current use}},
  url          = {{http://doi.org/10.1080/23311932.2024.2333319}},
  volume       = {{10}},
  year         = {{2024}},
}

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