@article{01HPS12NMP98M4674VXFS6ZN71,
  abstract     = {{Plant-based food alternatives have increased in popularity, particularly plant-based meat alternatives, while plant-based cheese alternatives less so. However, their acceptance remains low in Europe. Food choice motives (FCM) and trust towards alternative proteins may contribute to purchasing plant-based food alternatives, while other FCM and barriers can hinder this. The present study aimed to investigate whether FCM focused on "Environment & ethics" and "Intrinsic product quality" are associated with behavioural intentions towards plantbased meat and cheese alternatives, and specifically investigating the mediating role of perceived barriers to plant-based food consumption and trust towards plant-based alternative proteins. A survey was conducted in 10 European countries (AT, DE, DK, ES, FR, IT, NL, PL, RO, UK) with quotas on age and gender (N = 7588). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to determine factors associated with behavioural intentions towards plant-based meat and cheese alternatives. Results showed that "environmental & ethical" motives are positively associated with intentions to consume plant-based alternatives to meat (in 6/10 countries) and cheese (in 8/10 countries). "Intrinsic product quality" motives were not directly associated with behavioural intentions towards plant-based meat alternatives. However, country differences were observed for effects of "Intrinsic product quality". Perceived barriers to plant-based food consumption and trust towards plantbased alternative proteins play a significant mediating role among all 10 countries. The implications are that environmental and ethical motivations could contribute to effectively promoting plant-based alternatives to meat and dairy. High sensory quality for plant-based meat and cheese alternatives is needed to build trust.}},
  articleno    = {{105101}},
  author       = {{Faber, Ilona and Rini, Listia and Schouteten, Joachim and  Frost, Michael Bom and De Steur, Hans and  Perez-Cueto, Federico J. A.}},
  issn         = {{0950-3293}},
  journal      = {{FOOD QUALITY AND PREFERENCE}},
  keywords     = {{CHOICE,MOTIVATIONS,MOTIVES,Web -based survey,Plant -based food alternatives,Intentions to purchase,Food choice motives,Pan -European survey,Structural Equation Modelling}},
  language     = {{eng}},
  pages        = {{11}},
  title        = {{The mediating role of barriers and trust on the intentions to consume plant-based foods in Europe}},
  url          = {{http://doi.org/10.1016/j.foodqual.2024.105101}},
  volume       = {{114}},
  year         = {{2024}},
}

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