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Process evaluation of the Belgian one-month-without alcohol campaign ‘Tournée Minérale’ : a mixed method approach

Annelies Thienpondt (UGent) , Jelle Van Cauwenberg (UGent) , Joris Van Damme (UGent) and Benedicte Deforche (UGent)
(2024) BMC PUBLIC HEALTH. 24(1).
Author
Organization
Abstract
Background. The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine reach, experiences, perceived effectiveness and maintenance of TMC.</jats:p> Methods. A mixed method design was used to assess the process, using pre- and post-questionnaires (n=49.022, 44.5 ± 13.1 years old, 37.0% men) and focus groups (n=31, 47.3 ± 14.3 years old, 33.3% men). Results. Most campaign materials were considered useful and/or motivating. Facilitators for taking part in TMC were connectedness with other participants, stimulus control (e.g. removing alcohol at home) and a supportive social environment. Most difficulties were encountered with abstaining during social occasions as participants had to change a habit or find alternative non-alcoholic beverages. Participants reported both beneficial (e.g. sleeping better) and adverse effects (e.g. drinking more soft drinks). Conclusions. Future editions of TMC should try to decrease perceived adverse effects (e.g. by providing attractive non-alcoholic beverages) and can benefit from having a forum where people can share experiences.
Keywords
Public Health, Environmental and Occupational Health, Intervention, Prevention, Refraining from alcohol, Temporary abstinence, Adult, Mass media campaign, Alcohol use

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MLA
Thienpondt, Annelies, et al. “Process Evaluation of the Belgian One-Month-without Alcohol Campaign ’Tournée Minérale’ : A Mixed Method Approach.” BMC PUBLIC HEALTH, vol. 24, no. 1, Springer Science and Business Media LLC, 2024, doi:10.1186/s12889-024-17941-z.
APA
Thienpondt, A., Van Cauwenberg, J., Van Damme, J., & Deforche, B. (2024). Process evaluation of the Belgian one-month-without alcohol campaign ’Tournée Minérale’ : a mixed method approach. BMC PUBLIC HEALTH, 24(1). https://doi.org/10.1186/s12889-024-17941-z
Chicago author-date
Thienpondt, Annelies, Jelle Van Cauwenberg, Joris Van Damme, and Benedicte Deforche. 2024. “Process Evaluation of the Belgian One-Month-without Alcohol Campaign ’Tournée Minérale’ : A Mixed Method Approach.” BMC PUBLIC HEALTH 24 (1). https://doi.org/10.1186/s12889-024-17941-z.
Chicago author-date (all authors)
Thienpondt, Annelies, Jelle Van Cauwenberg, Joris Van Damme, and Benedicte Deforche. 2024. “Process Evaluation of the Belgian One-Month-without Alcohol Campaign ’Tournée Minérale’ : A Mixed Method Approach.” BMC PUBLIC HEALTH 24 (1). doi:10.1186/s12889-024-17941-z.
Vancouver
1.
Thienpondt A, Van Cauwenberg J, Van Damme J, Deforche B. Process evaluation of the Belgian one-month-without alcohol campaign ’Tournée Minérale’ : a mixed method approach. BMC PUBLIC HEALTH. 2024;24(1).
IEEE
[1]
A. Thienpondt, J. Van Cauwenberg, J. Van Damme, and B. Deforche, “Process evaluation of the Belgian one-month-without alcohol campaign ’Tournée Minérale’ : a mixed method approach,” BMC PUBLIC HEALTH, vol. 24, no. 1, 2024.
@article{01HPH83ENEG155WWHRH4TXTJEC,
  abstract     = {{Background. The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine reach, experiences, perceived effectiveness and maintenance of TMC.</jats:p>
Methods. A mixed method design was used to assess the process, using pre- and post-questionnaires (n=49.022, 44.5 ± 13.1 years old, 37.0% men) and focus groups (n=31, 47.3 ± 14.3 years old, 33.3% men).
Results. Most campaign materials were considered useful and/or motivating. Facilitators for taking part in TMC were connectedness with other participants, stimulus control (e.g. removing alcohol at home) and a supportive social environment. Most difficulties were encountered with abstaining during social occasions as participants had to change a habit or find alternative non-alcoholic beverages. Participants reported both beneficial (e.g. sleeping better) and adverse effects (e.g. drinking more soft drinks).
Conclusions. Future editions of TMC should try to decrease perceived adverse effects (e.g. by providing attractive non-alcoholic beverages) and can benefit from having a forum where people can share experiences.}},
  articleno    = {{383}},
  author       = {{Thienpondt, Annelies and Van Cauwenberg, Jelle and Van Damme, Joris and Deforche, Benedicte}},
  issn         = {{1471-2458}},
  journal      = {{BMC PUBLIC HEALTH}},
  keywords     = {{Public Health, Environmental and Occupational Health,Intervention,Prevention,Refraining from alcohol,Temporary abstinence,Adult,Mass media campaign,Alcohol use}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{11}},
  publisher    = {{Springer Science and Business Media LLC}},
  title        = {{Process evaluation of the Belgian one-month-without alcohol campaign ‘Tournée Minérale’ : a mixed method approach}},
  url          = {{http://doi.org/10.1186/s12889-024-17941-z}},
  volume       = {{24}},
  year         = {{2024}},
}
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