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Social media and food consumer behavior : a systematic review

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Abstract
Background: Social media (SM) have become the integral part of consumers’ daily life, prompting multidisciplinary research on their link with human behaviors, including food attitude and consumption. However, the precise role of SM in shaping food consumer behavior remains partially explored. Scope and approach: This review adopts a systematic literature approach, focusing on the methodological and outcome characteristics. Applying PRISMA guidelines, 377 studies were identified and categorized into three SM functions: Tool, Determinant, and Source. Tool studies involved active SM use for research, while Determinant studies measured SM-related variables' impact on outcomes, and Source studies involved data extraction and analysis from SM. This review traces the growth of studies over time, highlighting the study characteristics focusing on the methodology, and the scope of the findings per function. Key findings and conclusion: Data collection methods differed across functions: Source studies relying on user-generated content (UGC) via data mining, other functions mostly employed surveys targeted to participants. Notable platforms include Facebook (Tool) and Twitter (Source), with cross-sectional designs being prevalent. Tool and Determinant studies linked SM with food intention and behavior, Source studies delved into categorization and exploration of UGC and consumers’ sentiments related to food. In both the Tool and Determinant functions, most studies demonstrated the influence of SM on outcome measures. As each function has its own distinct characteristics, knowledge from all functions should be considered to gain comprehensive perspective regarding the relationship between SM and food consumer behavior.
Keywords
Social media, Consumer behavior, Food behavior, Food attitude, Systematic review, YOUNG-ADULTS, ALCOHOL, ADOLESCENTS, EXPOSURE, PHOTOS, FUTURE, ONLINE, USERS

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Citation

Please use this url to cite or link to this publication:

MLA
Rini, Listia, et al. “Social Media and Food Consumer Behavior : A Systematic Review.” TRENDS IN FOOD SCIENCE & TECHNOLOGY, vol. 143, 2024, doi:10.1016/j.tifs.2023.104290.
APA
Rini, L., Schouteten, J., Faber, I., Bom Frøst, M., J A Perez-Cueto, F., & De Steur, H. (2024). Social media and food consumer behavior : a systematic review. TRENDS IN FOOD SCIENCE & TECHNOLOGY, 143. https://doi.org/10.1016/j.tifs.2023.104290
Chicago author-date
Rini, Listia, Joachim Schouteten, Ilona Faber, Michael Bom Frøst, Federico J A Perez-Cueto, and Hans De Steur. 2024. “Social Media and Food Consumer Behavior : A Systematic Review.” TRENDS IN FOOD SCIENCE & TECHNOLOGY 143. https://doi.org/10.1016/j.tifs.2023.104290.
Chicago author-date (all authors)
Rini, Listia, Joachim Schouteten, Ilona Faber, Michael Bom Frøst, Federico J A Perez-Cueto, and Hans De Steur. 2024. “Social Media and Food Consumer Behavior : A Systematic Review.” TRENDS IN FOOD SCIENCE & TECHNOLOGY 143. doi:10.1016/j.tifs.2023.104290.
Vancouver
1.
Rini L, Schouteten J, Faber I, Bom Frøst M, J A Perez-Cueto F, De Steur H. Social media and food consumer behavior : a systematic review. TRENDS IN FOOD SCIENCE & TECHNOLOGY. 2024;143.
IEEE
[1]
L. Rini, J. Schouteten, I. Faber, M. Bom Frøst, F. J A Perez-Cueto, and H. De Steur, “Social media and food consumer behavior : a systematic review,” TRENDS IN FOOD SCIENCE & TECHNOLOGY, vol. 143, 2024.
@article{01HNN1G00MWG1PWPR6J8PM12MH,
  abstract     = {{Background: Social media (SM) have become the integral part of consumers’ daily life, prompting multidisciplinary research on their link with human behaviors, including food attitude and consumption. However, the precise role of SM in shaping food consumer behavior remains partially explored.

Scope and approach: This review adopts a systematic literature approach, focusing on the methodological and outcome characteristics. Applying PRISMA guidelines, 377 studies were identified and categorized into three SM functions: Tool, Determinant, and Source. Tool studies involved active SM use for research, while Determinant studies measured SM-related variables' impact on outcomes, and Source studies involved data extraction and analysis from SM. This review traces the growth of studies over time, highlighting the study characteristics focusing on the methodology, and the scope of the findings per function.

Key findings and conclusion: Data collection methods differed across functions: Source studies relying on user-generated content (UGC) via data mining, other functions mostly employed surveys targeted to participants. Notable platforms include Facebook (Tool) and Twitter (Source), with cross-sectional designs being prevalent. Tool and Determinant studies linked SM with food intention and behavior, Source studies delved into categorization and exploration of UGC and consumers’ sentiments related to food. In both the Tool and Determinant functions, most studies demonstrated the influence of SM on outcome measures. As each function has its own distinct characteristics, knowledge from all functions should be considered to gain comprehensive perspective regarding the relationship between SM and food consumer behavior.}},
  articleno    = {{104290}},
  author       = {{Rini, Listia and Schouteten, Joachim and Faber, Ilona and Bom Frøst, Michael and J A Perez-Cueto, Federico and De Steur, Hans}},
  issn         = {{0924-2244}},
  journal      = {{TRENDS IN FOOD SCIENCE & TECHNOLOGY}},
  keywords     = {{Social media,Consumer behavior,Food behavior,Food attitude,Systematic review,YOUNG-ADULTS,ALCOHOL,ADOLESCENTS,EXPOSURE,PHOTOS,FUTURE,ONLINE,USERS}},
  language     = {{eng}},
  pages        = {{12}},
  title        = {{Social media and food consumer behavior : a systematic review}},
  url          = {{http://doi.org/10.1016/j.tifs.2023.104290}},
  volume       = {{143}},
  year         = {{2024}},
}

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