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From out-group to in-group? An international comparative analysis of gender differences in social media adoption and activity by politicians

Elise Storme (UGent)
(2024)
Author
Organization
Abstract
The impact of social media on power dynamics among politicians has been the subject of debate. Nevertheless, limited research addresses the gender factor. In addition, the scarce empirical studies that do explicitly look at the gendered dynamics of social media between politicians mainly focus on Anglo-American two-party contexts or election periods and many date back to the previous decade. Moreover, there exists a notable lack of comparative research. In this article, we examine the question as to whether social media can function as an equalizer between male and female politicians in multi-party non-election contexts (i.e. equalization) or rather contributes to the reproduction of unequal power structures (i.e. normalization). To test our hypotheses, we opt for a comparative design to study the adoption (1) and activity degree (2) of female and male MPs (N = 1246) on Twitter through a quantitative analysis for 2022 encompassing four countries with varying political power scores (as a proxy for female politicians belonging to the marginalized group): Finland, Belgium, Germany, and Ireland. The logistic and negative binomial regression models show no statistically significant differences in adoption and activity levels between male and female politicians. Nor can we detect differences between countries based on the level of political power for women.

Citation

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MLA
Storme, Elise. From Out-Group to in-Group? An International Comparative Analysis of Gender Differences in Social Media Adoption and Activity by Politicians. 2024.
APA
Storme, E. (2024). From out-group to in-group? An international comparative analysis of gender differences in social media adoption and activity by politicians. Presented at the State of the Federation, Luik.
Chicago author-date
Storme, Elise. 2024. “From Out-Group to in-Group? An International Comparative Analysis of Gender Differences in Social Media Adoption and Activity by Politicians.” In .
Chicago author-date (all authors)
Storme, Elise. 2024. “From Out-Group to in-Group? An International Comparative Analysis of Gender Differences in Social Media Adoption and Activity by Politicians.” In .
Vancouver
1.
Storme E. From out-group to in-group? An international comparative analysis of gender differences in social media adoption and activity by politicians. In 2024.
IEEE
[1]
E. Storme, “From out-group to in-group? An international comparative analysis of gender differences in social media adoption and activity by politicians,” presented at the State of the Federation, Luik, 2024.
@inproceedings{01HNCNA9A9MS49524EWYDK4GF5,
  abstract     = {{The impact of social media on power dynamics among politicians has been the subject of debate. Nevertheless, limited research addresses the gender factor. In addition, the scarce empirical studies that do explicitly look at the gendered dynamics of social media between politicians mainly focus on Anglo-American two-party contexts or election periods and many date back to the previous decade. Moreover, there exists a notable lack of comparative research. In this article, we examine the question as to whether social media can function as an equalizer between male and female politicians in multi-party non-election contexts (i.e. equalization) or rather contributes to the reproduction of unequal power structures (i.e. normalization). To test our hypotheses, we opt for a comparative design to study the adoption (1) and activity degree (2) of female and male MPs (N = 1246) on Twitter through a quantitative analysis for 2022 encompassing four countries with varying political power scores (as a proxy for female politicians belonging to the marginalized group): Finland, Belgium, Germany, and Ireland. The logistic and negative binomial regression models show no statistically significant differences in adoption and activity levels between male and female politicians. Nor can we detect differences between countries based on the level of political power for women.}},
  author       = {{Storme, Elise}},
  language     = {{eng}},
  location     = {{Luik}},
  title        = {{From out-group to in-group? An international comparative analysis of gender differences in social media adoption and activity by politicians}},
  year         = {{2024}},
}