Academic Bibliography

 Search 200 years of publications by Ghent University researchers.
Advanced search
1 file | 731.74 KB
Add to list
  1. Search results
  2. The behavioral intervention 'positive...

The behavioral intervention 'positive cueing' : altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior?

Kobe Millet and Bert Weijters (UGent)
(2023) JOURNAL OF ENVIRONMENTAL PSYCHOLOGY. 87.
Author
Organization
Abstract
The social marketing technique "positive cueing" has been suggested to help increase pro-environmental behavior by changing perceptions of the self to which consumers want to align their behavior. However, posi-tive cueing may also draw attention to the pro-environmental nature of previous decisions that people typically do not interpret as such. Therefore, we argue that positive cueing effects occur by making people aware that many (common) choices in everyday life are related to environmental friendliness, without leading to changes in self-perception. We present empirical support that is more in line with the reasoning that positive cueing results in a shift in the perception of choices consumers encounter rather than a shift in self-perception. Still, this ac-count cannot explain the full pattern of results since positive cueing does not only increase low identity signaling pro-environmental choices, but even decreases high identity signaling pro-environmental choices. In hindsight, we argue that the positive cueing intervention may undermine the signaling value of costly pro-environmental behavior and increase the signaling value of cheap pro-environmental behavior. We discuss the implications for the use of positive cueing as a social marketing technique.
Keywords
BIOSPHERIC VALUES, SELECTION, IDENTITY, Self -perception, Consistency, Inconsistency, Sustainable, Pro -environmental, Costly signaling, Spillover

Downloads

  • Download
    Millet & Weijters 2023 JEVP positive cueing.pdf
    • full text (Published version)
    • |
    • open access
    • |
    • PDF
    • |
    • 731.74 KB

Citation

Please use this url to cite or link to this publication:

MLA
Millet, Kobe, and Bert Weijters. “The Behavioral Intervention ’positive Cueing’ : Altering Self-Perception, Increasing Green Awareness, or Undermining the Signaling Value of Costly Green Behavior?” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, vol. 87, 2023, doi:10.1016/j.jenvp.2023.101979.
APA
Millet, K., & Weijters, B. (2023). The behavioral intervention ’positive cueing’ : altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior? JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 87. https://doi.org/10.1016/j.jenvp.2023.101979
Chicago author-date
Millet, Kobe, and Bert Weijters. 2023. “The Behavioral Intervention ’positive Cueing’ : Altering Self-Perception, Increasing Green Awareness, or Undermining the Signaling Value of Costly Green Behavior?” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY 87. https://doi.org/10.1016/j.jenvp.2023.101979.
Chicago author-date (all authors)
Millet, Kobe, and Bert Weijters. 2023. “The Behavioral Intervention ’positive Cueing’ : Altering Self-Perception, Increasing Green Awareness, or Undermining the Signaling Value of Costly Green Behavior?” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY 87. doi:10.1016/j.jenvp.2023.101979.
Vancouver
1.
Millet K, Weijters B. The behavioral intervention ’positive cueing’ : altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior? JOURNAL OF ENVIRONMENTAL PSYCHOLOGY. 2023;87.
IEEE
[1]
K. Millet and B. Weijters, “The behavioral intervention ’positive cueing’ : altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior?,” JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, vol. 87, 2023.
@article{01HM9AWWG878QXJWBEJHZQ8G5Y,
  abstract     = {{The social marketing technique "positive cueing" has been suggested to help increase pro-environmental behavior by changing perceptions of the self to which consumers want to align their behavior. However, posi-tive cueing may also draw attention to the pro-environmental nature of previous decisions that people typically do not interpret as such. Therefore, we argue that positive cueing effects occur by making people aware that many (common) choices in everyday life are related to environmental friendliness, without leading to changes in self-perception. We present empirical support that is more in line with the reasoning that positive cueing results in a shift in the perception of choices consumers encounter rather than a shift in self-perception. Still, this ac-count cannot explain the full pattern of results since positive cueing does not only increase low identity signaling pro-environmental choices, but even decreases high identity signaling pro-environmental choices. In hindsight, we argue that the positive cueing intervention may undermine the signaling value of costly pro-environmental behavior and increase the signaling value of cheap pro-environmental behavior. We discuss the implications for the use of positive cueing as a social marketing technique.}},
  articleno    = {{101979}},
  author       = {{Millet, Kobe and Weijters, Bert}},
  issn         = {{0272-4944}},
  journal      = {{JOURNAL OF ENVIRONMENTAL PSYCHOLOGY}},
  keywords     = {{BIOSPHERIC VALUES,SELECTION,IDENTITY,Self -perception,Consistency,Inconsistency,Sustainable,Pro -environmental,Costly signaling,Spillover}},
  language     = {{eng}},
  pages        = {{5}},
  title        = {{The behavioral intervention 'positive cueing' : altering self-perception, increasing green awareness, or undermining the signaling value of costly green behavior?}},
  url          = {{http://doi.org/10.1016/j.jenvp.2023.101979}},
  volume       = {{87}},
  year         = {{2023}},
}
Altmetric
View in Altmetric
Web of Science
Times cited: